Jimmy Brown - 4th Feb 2011

Welcome to the home for psychologically-distressed supermodels, in this highly enjoyable video for Scottish folk-rock outfit Kassidy's catchy new single I Don't Know by Ian Bonhôte. The Priory was never this much fun, or sexy.

Previously seen as guitar-strumming stereotypes, the band tackle their roles as psychiatrists and orderlies in this asylum for the beautiful and damned with gusto - and the girls, who look amazing thanks to stylist Hannah Glossop, are far more than window dressing too.

Winning performances all round - in front and behind the camera. An absolute winner.

Watch 'Kassidy’s I Don’t Know by Ian Bonhôte' here

PRO Credits


DirectorIan Bonhote
Production CompanyPulse Films
Director of PhotographyRoss McLennan
Executive ProducerJamie Clark
ProducerSarah Tognazzi
Director's RepresentationOB Management
GafferJohn Colley
Art DirectorN
StylistHannah Glossop
ColouristJames Tillett
EditorJames Wright @ tenthree
CommissionerLaura Lewis
ColouristPrime Focus

Jimmy Brown - 4th Feb 2011

Related Content


Alex Clare's Too Close by Ian Bonhote

Clocking up over 100,000 hits on Youtube in just three days, Ian Bonhote's promo for Alex Clare's Too Close is a martial arts extravaganza and a seamless match for the pulsing epic dubstep...

Jimmy Brown - 21st Mar 2011


Morcheeba’s Even Though by Ian ‘Emma’ Bonhote

For her return to Morcheeba, Skye Edwards' first track with the band since 2003 is subject to this beautifully-directed, mostly-submerged promo from Ian 'Emma' Bonhote. "The idea came about whilst …

Jimmy Brown - 7th June 2010


Rumer’s Slow by Ian Bonhote

Ian Bonhote's intimate promo for new Atlantic signing Rumer is a combination of a live recording and footage shot during a studio session. The old 16mm look reminiscent of 70's music photography is …

Jimmy Brown - 9th Sept 2010

Latest News