Filmed during two of the coldest days in December in Stockholm, Marcus Lundin's extraordinary promo for Adam Tensta is a monochrome delight and a triumph not just over the elements, but also the lengthy, intricate process it took to apply the make-up and create the mask of the main character.

"The mask took three weeks to design and complete after we had molded the actors face and hands" explains Lundin. "Before the shoot begun it took Love and his two assistants 4 hours to put the mask on and almost 3 hours to take of.

"They had to repeat that twice since we shot for two days and there was no way for Nicolas the actor to sleep in it since breathing thru the nose was impossible because he had a really bad cold".