With nearly 3 million hits on Youtube and one of the most anticipated releases of 2011, Adele's opening gambit for the forthcoming 21 album campaign, is the earthy Brit-soul of Rolling In The Deep accompanied by an excellent promo by Sam Brown.

With all departments turning in great work, this classy well-shot promo has some nice touches throughout, including some Jurassic Park-style water ripples masking the kick drum and a nice bit of slow-mo on the dancer in the white powder, all building in intensity to suit the escalating soundtrack.