Jack King came to Promo's attention halfway through last year with his impressive and intriguing video for To Kill A King, which included sections shot in a vast cooling tower outside Bradford.

That, it turns out, was just for starters. Now he's teamed up with Matt Green to form JakOMat, and the fruit of their strenuous labours over the past few months is this off-the-wall tour de force of eye-bulging imagery and vein-poppingly visceral SFX.

The story is nuts, but then JakOMat's have just let their imaginations run rampant, and then backed it up with lots of skill and dedication, and lots of good help. More proof that exciting and distinctive videomaking is now happening outside of London. Including Yorkshire.

Jack King on making the video for That Fucking Tank's Mr Blood

"In a nutshell the film is about a man that wakes up trapped in a dark reality, and finds that the only way to escape is to reconstruct it, and then seduce its enforcer before spraying him emphatically with a ton of of his own juices... which in other words means we want people to make of it what they will!

"But essentially it could be an archetypal story of a man trying to escape a reality he doesn't really feel at home in - something familiar to anyone who spends more than a healthy amount of time dwelling on the confines of their own middling existence (like us). "We both agreed it was important never to take ourselves too seriously - there are certain things we both wanted to say with it, but we can't over-ride the fact its just what happens when you've spent too much time playing computer games and watching japanese body horror, and you get hold of a thumping progressive sound track and a couple of credit cards!"