David Knight - 8th Dec 2010

Mr Fogg, one-man electronica phenomenon - artist, writer, producer, label boss of Kicking Ink Records - now has a rather remarkable video for Answerphone, directed by Stuart Hall and Ed Christmas, from Mr Fogg's own idea.

Coldplay have just done something similar, making a one-shot video in a very scenic central London location, for Christmas Lights. This, however, is arguably even more special - Trafalgar Square is an unbeatable location, and this really is all completely in-camera - shot from the roof of the National Gallery.

A bit rough around the edges, but very impressive - especially the marching band finale.

Stuart Hall on making the video for Mr Fogg's Answerphone

"We did have a bit of a budget - enough to spend on the locations. So we did get permission from Trafalgar Square, but at a price of £500 per hour, we could only afford one hour. We also got permission from The National Gallery to shoot from their roof, but again it took a lot of negotiating and it was a health and safety nightmare up there, but that's all part of the fun.

"Mr Fogg always had the idea of wanting a marching band to be part of the video, so we just trawled through loads of websites and rang up several different bands until one agreed to do it.

"Shooting from the roof of the National Gallery on a RED at 4K with a 24-300mm lens, it was definitely a very ambitious shoot to get it in one take, in an hour. It was certainly intense and a little stressful, but the results speak for themselves. It was a bit of a logistical nightmare, but I am very happy with the results and I think it works wonderfully."


Director of PhotographySean Cronin
Focus PullerThomas Fishwick

David Knight - 8th Dec 2010

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