In the wake of Arcade Fire's revolutionary interactive promo for The Wilderness Downtown, comes this equally compelling work for Au Revoir Simone's Knight Of Wands video by Eli Stonberg.

The promo, that also functions as an interactive colouring book, received its premier on hot social media website Mashable this week. Clicking 'play' takes you to a colouring book page where band members are standing in what appears to be a haunted house. A palette of colours at the side allow you to fill in the world they inhabit and as you paint, a little ghost appears... Quite amazing.

Watch: here Au Revoir Simone website