The promo features members of the Cora Garrido Boxing Project - which is a social project that builds boxing gyms under viaducts in Sao Paulo to teach underprivileged people to box, with some of the fighters going on to professional level.

Reginato, who worked in London with Pulse Films, Colonel Blimp and Partizan, shot the video over three days without the aid of any lights or other equipment - just the humble camera.