Jimmy Brown - 27th Oct 2010

For new single Shine A Light, McFly got together with Phil Griffin who called upon their mammoth fanbase to help out with the shoot at Three Mills Studios in East London.

"It was different because we live web-streamed the whole day as a clue to the band's location," says Phil. "By keeping an eye on the web stream, the fans could follow clues and find the shoot. The first 150 to find the location got to be in the audience.

"We had 10,000 hits on the day with an average audience of 5000 watching at any one time. It was a bit mad but worked.

"The fans then started uploading their own favourite bits of the day to Youtube - over a 100 different clips the last time I looked. The finished video has been up a week and taken over 350,000 hits. I think it was interesting because we invited the fans into the process - made them a part of what made the video."

Credits

PostLeo @ Rushes
DirectorPhil Griffin
ProducerMalachy McAnenny
Director of PhotographyDavid Johnson
EditorFinal Cut
ColouristSimone Grattarola
Production CompanyAlchemy
StylistMark Anthony/Shelina Gallacher
ChoreographerPaul Roberts
Casting directorPaul Roberts Dance Ltd
CommissionerBob Brimson/Tamara Brooks
EditorJoce Hockings

Jimmy Brown - 27th Oct 2010

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