David Knight - 26th Oct 2010

Tom Haines's video for Maxïmo Park lead singer Paul Smith's solo project builds the mood around the song with a set of evocative and enigmatic set pieces. No fireworks here, but the cumulative effect gives room for Smith's unhurried (and un-Maxïmo-like) ruminations.

"I had spoken to Paul in the past, so we had a relationship through that and it was great to finally work with him,' says Tom. "He was keen not to have anything literal to the song and wanted something that hit the right tone visually - something sparse, empty and yet emotive. I was interested in the idea of conveying those feelings through negative space, through what was absent from the scene or the frame, and have different elements that added up to a feeling but were somehow connected through action.

"We got extremely lucky with the weather and the light, being the only sunny day in a week of showers, and lucky with the cast - all of which came together at the eleventh hour (including the cat!). Saffron Hunt (stylist) and Steve Annis (dop) were their usual stalwart greatness, and Jack the producer was brilliant at dealing with all the typical curve balls thrown at us. Special mention to Nick, the first who slept out in his car in the depths of East London just so he could be there on time - that's dedication!"

PRO Credits


DirectorTom Haines
ProducerJack Whilding Newman
Production ManagerEmma Copeland
Director of PhotographySteve Annis
Art DirectorJessica Bernard
StylistSaffron Hunt
OfflineThomas Grove Carter
Production CompanyPulse Films
CommissionerJason Rackham

David Knight - 26th Oct 2010

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