David Knight - 24th Sept 2010

Excellent macro photography of general household items combined with micro-projections of the band and archive footage, for London band The High Wire by Michael Humphrey.

Michael directed the impressive slo-mo reaction video for Polar Rapid's 1995 back in his native New Zealand, but he's now based in London. "The band wanted to incorporate some pre-recorded footage into the promo so I pitched the idea of shooting some projected images against a backdrop of small objects - a sort of 'macro world'. We modified a projector to project an image size just a little bit bigger than your thumbnail, then projected the archival footage and performance onto a whole bunch of little objects - chalk, trophies, a toaster - to name a few. This was then filmed using macro lenses to get in very very close to the objects.

"We inter-cut this footage with some lovely macro shots of various bits and pieces without projections, sourced from food stores, the Dalston street markets and £1 stores. Using all manner of objects such as shower gels, dried seeds, effervescent vitamin tablets, food dye and glass objects, we built up shots that lost a sense of tangibility - I love the fact that nothing was created in post but it's often very hard to tell what you are looking at. We used extension tubes for these shots - sometimes the front glass element was literally millimetres away from what we were shooting."

Credits

DirectorMichael Humphrey
Director of PhotographyBen Jones
CommissionerPaul Devaney

David Knight - 24th Sept 2010

Related Content

video

1995’s Polar Rapid by Michael Humphrey

Made for about 100$NZ, Michael Humphrey's video for 1995's Polar Rapid has the benefit of a great simple idea - and makes the most of the band's interesting-looking friends. It's all about watching …

David Knight - 28th Apr 2010

video

Kate Nash '3AM' by Lee Jones

Lee Jones explores the late night, break-up blues with Kate Nash, in this single from Nash's forthcoming album 'Girl Talk'. Kate's unable to tear herself away from the nostalgic …

Sam Hill - 28th Feb 2013

video

Scrufizzer 'Rap Rave' by John Malcolm Moore

John Malcolm Moore stretches your eyeballs to the limit with this energetic performance promo for Scrifizzer featuring some incredible illustrations from Hattie Stewart. It's a morphing, feisty …

Sam Hill - 29th Nov 2012

Latest News