Jimmy Brown - 13th Aug 2010

Nicholas Bentley directs this enchanting promo for rising stars Fenech Soler. Shot in the pretty Norfolk countryside, the cinematic locations are complimented with a powerful band performance and engaging narrative.

"Shooting outside, in the UK is always a little bit of a gamble - usually if you want it to be sunny it's dull and if you want it to be rainy it's dry" explains Bentley. "Luckily we had really good weather to shoot the promo and to me, parts don't even look like the UK.

"The band had already started establishing an aesthetic that mixed masks with a more futuristic palette for their stage costumes. I really liked their look and wanted to build on it for this video. Previously they focused on performance and were keen to make something that pushed them a little bit more by creating something that wasn't overly literal to the lyrical content and moved away from a full on performance video.

"I pitched an idea that took the emotional undertones of the song, their styling and an aspect of performance to create something more suggestive and ambiguous.

"The two day shoot was pretty full on with a number of unit moves to places with tricky/limited access. Luckily I had a really good, compact crew who all dug in and worked it more like a short than a hectic promo.

"We shot it all on the 7D which seemed to hold up well considering it's limitations. In fact I don't think we would have been able to do the unit moves and coverage if we used a bigger set up".

Watch: here

PRO Credits

Credits

DirectorNicholas Bentley
Production CompanyGas&Electric
ProducerJames Youngs
Director of PhotographyDan Stafford Clark
Art DirectorAaron Bevan
StylistBex Crofton Atkins
Make-upWakana Yoshihara
Director's RepresentationDebs Ramsey
CommissionerAmber Ross
EditorSam Jones

Jimmy Brown - 13th Aug 2010

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