Not so long ago it seemed that videos like this weren't getting made any more. But now Will Lovelace and Dylan Southern (aka thirtytwo) have directed this compelling, searing tale of rank hypocrisy for Plan B's remixer buddies Chase and Status.

Playing like Smack My Bitch Up with added context and (and conscience) it's utterly convincing: the televisual dealer in dirt and exploiter of weakness and misery who's more corrupt and depraved than anyone on his daily circus of revelation, humiliation and rabble-rousing.

A very incisive portrayal - played with scene-chewing relish by stage actor Glenn Carter, as 'Patrick Chase' - with impressively old-school production values, and superbly directed by Will and Dylan.

But they couldn't possibly be referring to any real person, could they