Jimmy Brown - 20th July 2010

Following their successful collaboration on Not Going Home, Faithless team up with animation collective Moving Image Exchange (MIE) again for Tweak Your Nipple - the next single to be lifted from their gold-selling album The Dance - to continue the fantastical adventures of Maxi Jazz's avatar.

It starts in the same visually vibrant vein of the last video - and it's erotic theme - before moving into new territory and upping the ante even further - and there's clearly more to come after this too.

"Faithless requested we continue in the style created for the first single, which we were happy to do but were keen to find a way of upping our game," says MIE's Joe Marshall. "Our suggestion was to do everything in 3D, which is what we did. We were also asked to make this the first part of two, so the video ends in mid-action, which will be picked up in the next video, Sun To Me. That's in production at the moment."

And preparatory artwork for the video - including the designs for Maxi's character, 'Miss Nipple' and 'Tweaker' - and the Not Going Home vid, plus the rest of the current Faithless campaign including the album and single covers can be found on the MIE blog.

Watch 'Faithless’ Tweak Your Nipple by MIE' here

Credits

DirectorM-I-E
Production CompanyM-I-E
CommissionerFaithless management

Jimmy Brown - 20th July 2010

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