Shot at the Royal Oak pub on the Columbia Road in Shoreditch, Fraser's cool, understated one-shot promo stars actor Joe Gilgun half-singing his way through Dead American Writers by indie supergroup Tired Pony.

Taken from their anticipated The Place We Ran From album (July 12), the band includes Snow Patrol singer Gary Lightbody, REM's Peter Buck, producer Garrett 'Jacknife' Lee and Belle & Sebastian drummer Richard Colburn.