Featuring vice pole-dancing champion Manuela Carneiro, the video for new Sony signings Diagram Of The Heart by The Holograms - that's FX Pourre and Vince Viriot - is, not surprisingly, sexy. But it's not just sexy, its a symbol. The poledancing represents the alternative sides of fame, as described in Dead Famous.

Beautifully shot on the RED by Yves Kohen, and beautiful costume design by Camille Nogues, FX and Vince (best known in music video circles for their promo for LaRoux's Bulletproof) added a range of effects and titles in two weeks of post and editing at Mathematic in Paris to take it beyond mere erotic dancing - ending with a reference to one of the favourite subjects of classical art.