Eyebrows will be raising, brows furrowing and teenage girls' mouths shaping into pouts (all possibly at the same time) as Tinchy dumps his pop-friendly hip-hop for something rather tougher. It's a brave move.

Adam Powell rises to the challenge and continues to grow his reputation as 'the urban guy' with this slick but gritty performance video. Looks great, as you'd expect, and is built to last.

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