Jimmy Brown - 21st May 2010

Scheduled to go into this Sunday's singles chart in pole position, the insanely catchy Nothin' On You by Atlanta rapper B.O.B. is translated to the small screen via this imaginative promo directed by Ethan Lader.

Expanding on the cut-up process Lader first used on Slimey's Womanizer, Lader - writing on his Vimeo page - explains the process behind the B.O.B. clip:

"We shot the video on a white sound stage. I edited it on Final Cut Pro. Then we printed out over 3,000 frames onto paper. Then every frame was hand torn by a team of 8 people. From there we animated the frames, photographing each frame with a digital camera, and then imported it back into Final Cut Pro. The backgrounds are also paper collages we took digital stills of and keyed in after animation. It was a process and a half!"

Credits

DirectorEthan Lader
Production CompanyKleiner Inc
ProducerChris Cho
Director of PhotographyBrian Garbellini
StylistLacy Clear
EditorEthan Lader
CommissionerEmmanuelle Cuny

Jimmy Brown - 21st May 2010

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