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B.O.B.’s Nothin’ On You feat. Bruno Mars by Ethan Lader

Jimmy Brown - 21st May 2010

Scheduled to go into this Sunday's singles chart in pole position, the insanely catchy Nothin' On You by Atlanta rapper B.O.B. is translated to the small screen via this imaginative promo directed by Ethan Lader.

Scheduled to go into this Sunday's singles chart in pole position, the insanely catchy Nothin' On You by Atlanta rapper B.O.B. is translated to the small screen via this imaginative promo directed by Ethan Lader. Expanding on the cut-up process Lader first used on Slimey's <a href="" target="_blank">Womanizer</a>, Lader - writing on his Vimeo page - explains the process behind the B.O.B. clip: "We shot the video on a white sound stage. I edited it on Final Cut Pro. Then we printed out over 3,000 frames onto paper. Then every frame was hand torn by a team of 8 people. From there we animated the frames, photographing each frame with a digital camera, and then imported it back into Final Cut Pro. The backgrounds are also paper collages we took digital stills of and keyed in after animation. It was a process and a half!"

Expanding on the cut-up process Lader first used on Slimey's Womanizer, Lader - writing on his Vimeo page - explains the process behind the B.O.B. clip:

Scheduled to go into this Sunday's singles chart in pole position, the insanely catchy Nothin' On You by Atlanta rapper B.O.B. is translated to the small screen via this imaginative promo directed by Ethan Lader. Expanding on the cut-up process Lader first used on Slimey's <a href="" target="_blank">Womanizer</a>, Lader - writing on his Vimeo page - explains the process behind the B.O.B. clip: "We shot the video on a white sound stage. I edited it on Final Cut Pro. Then we printed out over 3,000 frames onto paper. Then every frame was hand torn by a team of 8 people. From there we animated the frames, photographing each frame with a digital camera, and then imported it back into Final Cut Pro. The backgrounds are also paper collages we took digital stills of and keyed in after animation. It was a process and a half!"

"We shot the video on a white sound stage. I edited it on Final Cut Pro. Then we printed out over 3,000 frames onto paper. Then every frame was hand torn by a team of 8 people. From there we animated the frames, photographing each frame with a digital camera, and then imported it back into Final Cut Pro. The backgrounds are also paper collages we took digital stills of and keyed in after animation. It was a process and a half!"

Scheduled to go into this Sunday's singles chart in pole position, the insanely catchy Nothin' On You by Atlanta rapper B.O.B. is translated to the small screen via this imaginative promo directed by Ethan Lader. Expanding on the cut-up process Lader first used on Slimey's <a href="" target="_blank">Womanizer</a>, Lader - writing on his Vimeo page - explains the process behind the B.O.B. clip: "We shot the video on a white sound stage. I edited it on Final Cut Pro. Then we printed out over 3,000 frames onto paper. Then every frame was hand torn by a team of 8 people. From there we animated the frames, photographing each frame with a digital camera, and then imported it back into Final Cut Pro. The backgrounds are also paper collages we took digital stills of and keyed in after animation. It was a process and a half!"

Jimmy Brown - 21st May 2010

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Credits

Production/Creative

Director
Ethan Lader
Producer
Chris Cho
Production Company
Kleiner Inc

Camera

Director of Photography
Brian Garbellini

Wardrobe

Stylist
Lacy Clear

Editorial

Editor
Ethan Lader

Commission

Commissioner
Emmanuelle Cuny

Jimmy Brown - 21st May 2010

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