Jimmy Brown - 14th Apr 2010

"We had two and a half weeks from winning the pitch to delivery so it was all hands on deck, full steam to finish" explains Steel. "We shot the band along with a crowd of a hundred extras over a long day down at Three Mills studios in Bow.

"The key was to create a sense of extreme power and energy, so we brought in some massive wind and rain machines and pummelled everyone with as much stuff as we could. Further particles and debris we're then added in post to create a suitably apocalyptic scene.

"We also spent a day shooting practical effects such as water and speakers as well as details of our 'black planet'. In order to create our strange black liquid we used a substance called 'Ferro-Fluid' which is a liquid that becomes strongly polarised in the presence of a magnetic field.

"Our good friend Sebastian Hagemeister at Krafted built an incredible machine to control some very large electro-magnets so that we could have complete control over the shape and movements of the fluid.

"For our CGI scenes we got the chance to work with two of Europe's finest - Argentina's Esteban Diacono created our beautiful nebula space scenes whilst Murat Pak of Turkey was responsible for the construction of our menacing 'Black Planet'. The two elements were then composited together here in our London studios.

"Thanks also to Vid up at Family for his stirling editing work and to Ray and Tom for basically letting us camp out there for a week - very comfy sofas folks!"

Watch Behind The Scenes: here


Co-DirectorBarney Steel
Production CompanyFND
Director of PhotographyJoe Dyer
EditorVid Price
ColouristThomas Ur
CommissionerJohn Hassay
Co-DirectorMichael Sharpe
Editing companyFamily Editing
CommissionerCJ Hassay

Jimmy Brown - 14th Apr 2010

Related Content


Loved Ones 'Weekends Are Ours' by Ian Gamester

Liverpudlian band Loved Ones recently managed to bag themselves a free music video by winning the 'GIT Award', a Merseyside music award organised by music journalist Peter Guy from the Liverpool …

Sam Hill - 16th Nov 2012


Roosevelt 'Sea' by Jem Goulding

Jem Goulding has played on everyone's inner desire to watch an adorable hound run about in the Spanish countryside. With a beautifully retro feel, you can't help but feel nostalgic about the …

Sam Hill - 21st Nov 2012


KT Tunstall 'Feel It All' by Alex Kemp

Taken from her Invisible Empire // Crsecent Moon set, KT Tunstall joins forces with Alex Kemp for the promo to the album version of Feel It All - premiered on the The Telegraph website.  

Jimmy Brown - 18th July 2013


Rizzle Kicks 'Lost Generation' by Jamie Thraves

Jamie Thraves expertly translates the lyrics about the pressures of modern living in Rizzle Kicks' Lost Generation, with a lighthearted and satirical video about modern life today for …

Jimmy Brown - 29th July 2013

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 15 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 19 days ago