Pomplamoose - excellent exponents of the homemade VideoSong - have swiftly jumped the Gaga/Beyoncé bandwagon with their own version of Telephone. Featuring their very own Shameless Product Placement.

Its had almost Gaga-like results: nearly 600,000 views on their YouTube channel in a mere three days. It's not hard to figure out why - one online phenomenon meets another, and makes 5. And you can show this one to your pre-teens too.

Meanwhile, Gaga and Akerlund's video is contextualised within the history of music video in today's Daily Telegraph.