Alex Gardner’s I’m Not Mad by Ray Kay

Ray Kay gets the nod to direct the promo for Jessie J's Domino, her first single of 2012. A joint commission with her US label, Jessie turns in a very energetic, photogenic performance, and the …

Unless you've been hiding under a rock, Girls Aloud are back - for a single, album and tour. First out of the trap is the single Something New and this cross-continental promo directed by Ray Kay.

Shot in Culver City, California and armed with 15 drummers, Alesha Dixon delivers an excellent performance for her hooky new single Drummer Boy. Ray Kay brings out the best in Alesha - never less …

The first UK single by the American Idol runner-up of last year comes complete with this camp performance video by Ray Kay. Shot in LA, the San Diego-born Lambert is a natural extrovert, brimming …