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OK Go’s This Too Shall Pass by James Frost, Syyn Labs and OK Go

Jimmy Brown - 3rd Mar 2010

For This Too Shall Pass (from their Of The Blue Color Of The Sky album) the band got together with art and technology collective Syyn Labs to design and build the intricate Rube Goldberg contraption that is the centrepiece of the promo. It took months to complete, in a two storey warehouse in Echo Park in LA, then a few minutes to smash it all to bits.

Luckily, they filmed it - and it's the gobsmacking-est thing since... well, since the same band hopped onto those treadmills. Amazing.

See the making of the promo here, here, here and here

Jimmy Brown - 3rd Mar 2010

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Production/Creative

Director
James Frost
Director
Synn Labs

Jimmy Brown - 3rd Mar 2010

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