Will Bex, the hardest working man in videos, provides the ideal ambience. But Nick doesn't forget his AE roots either, as Jack's confusion gets the better of him. Most entertaining - and arguably …
Pixie Lott’s Gravity by Nick Frew
A great video for Pixie and Mercury, and big beauty-glam breakthrough for Nick.
"Gravity was about unfussy elegance. I wasn't interested in show-stopping special effects and clever clever post - just simple in camera techniques addressing the concept. So long as Pixie looked stunning I was happy - It was liberating, for once, to put beauty first.
"The best part For the red dot set-up, I wanted Pixie stock still, looking utterly sensational. Michelle Kelly did me proud with this massive, feathery, one-off Kristian Aadnevik showpiece. As soon as Pixie appeared wearing it with her black wig, there was a real buzz on set. Karen Alder (make up artist) did an amazing job on Pixie's jewel encrusted eyes - I love the way she works.
"Under Eric Maddison's lights, swinging her dress around her, Pixie had the whole crew gathered round the monitor, cooing. It was incredibly satisfying."
|Production Company||Flynn Productions|
|Director of Photography||Eric Maddison|
Placing the girls on an empty stage at what appears to be the edge of the white cliffs of Dover, echoes the tension created by the massive chorus.
Ida Maria is the Queen of the World, and here's a upbeat party-based video from Nick Frew where she makes time stand still.
Sound Girl's peppy pop gets a suitably energetic and old school, LA-based video for Nick Frew, with the occasional splash of graphic cool.
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