The second instalment in Rihanna's quest to throw off her tween image is this beautifully shot, rather expensive looking promo for new single Hard. Directed by Melina Matsoukas for Black Dog LA, Matsoukas blends brutality and sexual allure to excellent effect, helped by another knockout performance from Rihanna.

The second instalment in Rihanna's quest to throw off her tween image is this beautifully shot, rather expensive looking promo for new single Hard. Directed by Melina Matsoukas for Black Dog LA, Matsoukas blends brutality and sexual allure to excellent effect, helped by another knockout performance from Rihanna. Watch: <a href="http://bit.ly/8SELVs" target="_blank">here</a>

Watch: here