David Knight - 9th Dec 2009

The song was originally the soundtrack for a Belgian ad for power company Electrobel at the end of last year - directed by Raf Wathion at Czar Films - featuring animated indoor lighting effects, including the lighting-up of an interior cityscape. It proved hugely popular so the ad agency, Famous, commissioned the full-length song - I Take You To My Dream - and music video, directed by Dieego.

Which, very wisely, continues the absorbing visual concept. It includes footage from the ad, integrated with atmospheric performance of the band Tony Bocken (actually musicians and sound designers of the company Sonicville) and dancer Tawny Andersen.

"I made the making of the commercial and afterwards, while shooting a commercial with the same agency, they asked me if I'd like to make the video of the song," Dieego explains. "After a couple of meetings and tests later, the ideas of the head and guitar surrounded by candles, the drums of candles and the dancer were decided by the time/budget factor, and we shot the vid. On the music video we used 15,000 candles and china balls, and a couple of lights on a dimmer.

"On the commercial they used only candle lights - 288,000 in total. Everything was animated on set, frame by frame, only with candle lights during 5 long days shooting. The lightening effect was shot on reverse - 20 animators lit the whole city, and frame by frame blew them out."


Director's RepresentationFamous (Belgium)

David Knight - 9th Dec 2009

Related Content


The Surreal House by Tom Haines

Tom Haines has directed this fine ad-cum-promo for The Surreal House - the new exhibition at The Barbican in London.

David Knight - 25th June 2010

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 16 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 20 days ago