David Knight - 7th Dec 2009

Super-retro intergalactic boxing video game, featuring the most brutal bout since Raging Bull, by Mirrorshade aka Mina Song.

The relentless four-bit bashing is beautifully done - including flashback to the foul outcome of the previous tournament which leads to the climactic bloody rematch - and works wonderfully with Canadian outfit Holy Fuck's driving electro-thrash. Knockout.

Mina Song on making the video for Holy Fuck's Royal Gregory 

"The idea was born almost immediately when we sat down with a track. We were really into the simple visual idea of retro tournament game graphics. Good vs Bad. We wanted the narrative to be very straightforward so that we could make the visuals abstract.

"I personally love full-on, bold colours in my work so we decided to do something almost painfully intense to watch with our crazy palette of colours. We then started to think about the animation style. We loved to do something 'digitally well crafted' but maintain the simplicity and roughness in treatment. Therefore the movements of the characters, their facial expressions, lighting and camerawork also had to be toned down and minimal.  "We spent a week storyboarding each scene, and moved on to design all the characters and environment. It was a long and painstaking process but we loved every minute of it.  It took 4-5 weeks to animate the whole video." 


DirectorMina Song
CommissionerMelissa Greiner

David Knight - 7th Dec 2009

Related Content


Loved Ones 'Weekends Are Ours' by Ian Gamester

Liverpudlian band Loved Ones recently managed to bag themselves a free music video by winning the 'GIT Award', a Merseyside music award organised by music journalist Peter Guy from the Liverpool …

Sam Hill - 16th Nov 2012


Roosevelt 'Sea' by Jem Goulding

Jem Goulding has played on everyone's inner desire to watch an adorable hound run about in the Spanish countryside. With a beautifully retro feel, you can't help but feel nostalgic about the …

Sam Hill - 21st Nov 2012


KT Tunstall 'Feel It All' by Alex Kemp

Taken from her Invisible Empire // Crsecent Moon set, KT Tunstall joins forces with Alex Kemp for the promo to the album version of Feel It All - premiered on the The Telegraph website.  

Jimmy Brown - 18th July 2013


Rizzle Kicks 'Lost Generation' by Jamie Thraves

Jamie Thraves expertly translates the lyrics about the pressures of modern living in Rizzle Kicks' Lost Generation, with a lighthearted and satirical video about modern life today for …

Jimmy Brown - 29th July 2013

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 7 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 11 days ago