David Knight - 11th Nov 2009

Simply rendered yet powerful animated promo for Mr Fogg by Bristol-based team Scubaboy (that's Jon Hardy and James Ward).

It manages to examine the cause and effect of human relations (a bit like the Crash that won an Oscar, but in four minutes) with a satisfying Escher-like twist.

James Ward on making the video for Mr Fogg's Moving Parts "We originally pitched the treatment as a live action piece. It became apparent early on that this wasn't going to be practical with the time and budget we had available, so we decided to re-work the concept as an animation.

"Enlisting the help of illustrator Gemma Randall we tried to tell the story in a really simple way by turning the characters into a series of still image sequences.

"In order to try and give enough emphasis to the unfolding circular narrative we set the characters in a visually sparse and unelaborate world and hoped the story would combine with the track do the rest."


DirectorJames Ward
DirectorJon Hardy
Production CompanyScubaboy Inc

David Knight - 11th Nov 2009

Related Content


Vexkiddy 'Dear Boss' by James Ward

Cool, clean, abstract, shape-driven motion graphics for Berlin-based electronic artist Vexkiddy's Dear Boss by James Ward, one half of the Scubaboy directing team with Jonathan Hardy, working …

David Knight - 29th Mar 2012


Serengeti 'I Could Redo' by James Ward

James Ward at Bristol-based studio Scubaboy Inc has directed the hypnotic video for American artist Serengeti and his song I Could Redo (taken from his album Saal).

David Knight - 10th Jan 2014


Serengeti 'Firebird Logo' by James Ward

Following his video for Serengeti's I Could Redo, Scubaboy Inc creative director James Ward has now created a soft and subtle promo for Firebird Logo - another track by the …

Luke Tierney - 14th May 2014

Latest News