Jamie T’s Man’s Machine by Adam Powell
Adam Powell's latest video for Jamie T returns to the irresistible formula of the MVA-nominated Fire Fire.
In other words, up close and personal with Jamie, on tour in Australia - this time intercut with lyric-illustrating stock footage. Adam, with his skate filmmaking background, does the intimate-action thing superbly well - not least on the golf course.
Rollicking fun - and comparisons with Spike's Beastie Boys vids are not invidious.
Adam Powell on making the video for Jamie T's Man's Machine
"Quite often you're making videos look like they're shot on film, trying to get beautiful photography inexpensively. With Jamie we're not trying to hide anything, which is a nice way to work. It's all about getting the fun stuff and the energy, and still wanting to make things look good.
"Jamie and I were friends years ago, and we had a long chat before Fire Fire about what we liked about videos, and it kept coming back to the Beastie Boys vids. It's cheated in the way that we have been guided by that.
"This was going back to Fire Fire and I shot this one myself. The original feed of the idea came from Jamie - it was to have the video composed of footage that reflected the lyrics. And we tried to find footage that was saturated in the culture that it came from.
"Then I was in Australia with Jamie, shooting on DVC Pro HD - a nice big beautiful piece of kit. It's all about capturing the little moments between Jamie and the band. The golf cart footage is all one take and quite honestly I could have used all of it as a one-shot video. I was hanging off the side of Jamie's cart - and I fell off at the end."
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