David Knight - 8th Sept 2009

Actually part of Weiden & Kennedy's campaign for new Nike shoe The Hyperizer rather than a bona fide video (rather in the same vein as Nima Nourizadeh's ad/video for Adidas) Andreas Nilsson has not allowed his Swedish knowledge of basketball (ie not much) to cramp his verve and visual wit. In fact, it might even have helped.

The Hyperizers are comprised of several NBA stars, while DJ Quik wrote the track. Andreas and co. spent two weeks in scorching Vegas making it, which must have been tough on the senior citizen dancing girls.

Watch 'Hyperizers’ Don't Criticize, Hyperize by Andreas Nilsson' here

Credits

Production CompanyStreetgang Films
DirectorAndreas Nilsson
ProducerJasper Thomlinson
Director of PhotographyShawn Kim
EditorLogan Hefflefinger
ColouristMarshall Plante
Director's RepresentationWeiden & Kennedy
Art DirectorMike Warzin

David Knight - 8th Sept 2009

Related Content

video

Miike Snow’s Rabbit by Andreas Nilsson

A bearded child-god, protected by Amazon women, is called upon to explain a wondrous miracle occurrence at the beach. And what a scene it is to behold: it's as nasty as it wants to be.

David Knight - 3rd June 2010

video

Placebo’s Trigger Happy Hands by Andreas Nilsson

In Trigger Happy Hands, his short film-cum-video for Placebo, Andreas Nilsson brings us the story of Bubbles, who witnesses an act of terrible violence, and eventually is egged on to avenge that act …

David Knight - 3rd Feb 2011

Latest News