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Hyperizers’ Don't Criticize, Hyperize by Andreas Nilsson

David Knight - 8th Sept 2009

Actually part of Weiden & Kennedy's campaign for new Nike shoe The Hyperizer rather than a bona fide video (rather in the same vein as Nima Nourizadeh's ad/video for Adidas) Andreas Nilsson has not allowed his Swedish knowledge of basketball (ie not much) to cramp his verve and visual wit. In fact, it might even have helped.

Actually part of Weiden &amp; Kennedy's campaign for new Nike shoe The Hyperizer rather than a <em>bona fide</em> video (rather in the same vein as Nima Nourizadeh's ad/video for Adidas) Andreas Nilsson has not allowed his Swedish knowledge of basketball (ie not much) to cramp his verve and visual wit. In fact, it might even have helped. The Hyperizers are comprised of several NBA stars, while DJ Quik wrote the track. Andreas and co. spent two weeks in scorching Vegas making it, which must have been tough on the senior citizen dancing girls.

The Hyperizers are comprised of several NBA stars, while DJ Quik wrote the track. Andreas and co. spent two weeks in scorching Vegas making it, which must have been tough on the senior citizen dancing girls.

Actually part of Weiden &amp; Kennedy's campaign for new Nike shoe The Hyperizer rather than a <em>bona fide</em> video (rather in the same vein as Nima Nourizadeh's ad/video for Adidas) Andreas Nilsson has not allowed his Swedish knowledge of basketball (ie not much) to cramp his verve and visual wit. In fact, it might even have helped. The Hyperizers are comprised of several NBA stars, while DJ Quik wrote the track. Andreas and co. spent two weeks in scorching Vegas making it, which must have been tough on the senior citizen dancing girls.

Watch 'Hyperizers’ Don't Criticize, Hyperize by Andreas Nilsson' here

David Knight - 8th Sept 2009

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Credits

Production/Creative

Director
Andreas Nilsson
Producer
Jasper Thomlinson
Production Company
Streetgang Films

Camera

Director of Photography
Shawn Kim

Art

Art Director
Mike Warzin

Editorial

Editor
Logan Hefflefinger

Grading

Colourist
Marshall Plante

Agent

Director's Representation
Weiden & Kennedy

David Knight - 8th Sept 2009

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