David Knight - 8th Sept 2009

Actually part of Weiden & Kennedy's campaign for new Nike shoe The Hyperizer rather than a bona fide video (rather in the same vein as Nima Nourizadeh's ad/video for Adidas) Andreas Nilsson has not allowed his Swedish knowledge of basketball (ie not much) to cramp his verve and visual wit. In fact, it might even have helped.

The Hyperizers are comprised of several NBA stars, while DJ Quik wrote the track. Andreas and co. spent two weeks in scorching Vegas making it, which must have been tough on the senior citizen dancing girls.

Watch 'Hyperizers’ Don't Criticize, Hyperize by Andreas Nilsson' here


Production CompanyStreetgang Films
DirectorAndreas Nilsson
ProducerJasper Thomlinson
Director of PhotographyShawn Kim
EditorLogan Hefflefinger
ColouristMarshall Plante
Director's RepresentationWeiden & Kennedy
Art DirectorMike Warzin

David Knight - 8th Sept 2009

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