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Emilie Simon’s Dreamland by Asif Mian

Emilie Simon’s Dreamland by Asif Mian

David Knight - 8th Sept 2009

The FX work is excellent, the result of Asif's association with 1st Ave Machine since last year (it's also produced commercials and short films, including <em>Rerun</em>, being screened at this year's onedotzero). Lead 3D artist Mike Merron and his team created a lavish banquet complete with live sea creatures and a mysterious dining companion, shrinking rooms, a library tornado and an escalator-like staircase. The video has Emilie roaming the halls of a Victorian mansion, and discovering she faces a different trap within each room. "When I heard the song, I pictured a bearded man in a general's suit," Asif says. "I wanted a historical mansion with a bit of a twist. I originally thought of the general as trying to entice and trap Emilie in a dream, and this led to the mansion itself attempting to trap her. "Throughout the video she is fighting to get out, but as she goes on, she realizes that she has the power to travel through walls and is able to escape."

The FX work is excellent, the result of Asif's association with 1st Ave Machine since last year (it's also produced commercials and short films, including Rerun, being screened at this year's onedotzero). Lead 3D artist Mike Merron and his team created a lavish banquet complete with live sea creatures and a mysterious dining companion, shrinking rooms, a library tornado and an escalator-like staircase.

The FX work is excellent, the result of Asif's association with 1st Ave Machine since last year (it's also produced commercials and short films, including <em>Rerun</em>, being screened at this year's onedotzero). Lead 3D artist Mike Merron and his team created a lavish banquet complete with live sea creatures and a mysterious dining companion, shrinking rooms, a library tornado and an escalator-like staircase. The video has Emilie roaming the halls of a Victorian mansion, and discovering she faces a different trap within each room. "When I heard the song, I pictured a bearded man in a general's suit," Asif says. "I wanted a historical mansion with a bit of a twist. I originally thought of the general as trying to entice and trap Emilie in a dream, and this led to the mansion itself attempting to trap her. "Throughout the video she is fighting to get out, but as she goes on, she realizes that she has the power to travel through walls and is able to escape."

The video has Emilie roaming the halls of a Victorian mansion, and discovering she faces a different trap within each room. "When I heard the song, I pictured a bearded man in a general's suit," Asif says.

The FX work is excellent, the result of Asif's association with 1st Ave Machine since last year (it's also produced commercials and short films, including <em>Rerun</em>, being screened at this year's onedotzero). Lead 3D artist Mike Merron and his team created a lavish banquet complete with live sea creatures and a mysterious dining companion, shrinking rooms, a library tornado and an escalator-like staircase. The video has Emilie roaming the halls of a Victorian mansion, and discovering she faces a different trap within each room. "When I heard the song, I pictured a bearded man in a general's suit," Asif says. "I wanted a historical mansion with a bit of a twist. I originally thought of the general as trying to entice and trap Emilie in a dream, and this led to the mansion itself attempting to trap her. "Throughout the video she is fighting to get out, but as she goes on, she realizes that she has the power to travel through walls and is able to escape."

"I wanted a historical mansion with a bit of a twist. I originally thought of the general as trying to entice and trap Emilie in a dream, and this led to the mansion itself attempting to trap her.

The FX work is excellent, the result of Asif's association with 1st Ave Machine since last year (it's also produced commercials and short films, including <em>Rerun</em>, being screened at this year's onedotzero). Lead 3D artist Mike Merron and his team created a lavish banquet complete with live sea creatures and a mysterious dining companion, shrinking rooms, a library tornado and an escalator-like staircase. The video has Emilie roaming the halls of a Victorian mansion, and discovering she faces a different trap within each room. "When I heard the song, I pictured a bearded man in a general's suit," Asif says. "I wanted a historical mansion with a bit of a twist. I originally thought of the general as trying to entice and trap Emilie in a dream, and this led to the mansion itself attempting to trap her. "Throughout the video she is fighting to get out, but as she goes on, she realizes that she has the power to travel through walls and is able to escape."

"Throughout the video she is fighting to get out, but as she goes on, she realizes that she has the power to travel through walls and is able to escape."

The FX work is excellent, the result of Asif's association with 1st Ave Machine since last year (it's also produced commercials and short films, including <em>Rerun</em>, being screened at this year's onedotzero). Lead 3D artist Mike Merron and his team created a lavish banquet complete with live sea creatures and a mysterious dining companion, shrinking rooms, a library tornado and an escalator-like staircase. The video has Emilie roaming the halls of a Victorian mansion, and discovering she faces a different trap within each room. "When I heard the song, I pictured a bearded man in a general's suit," Asif says. "I wanted a historical mansion with a bit of a twist. I originally thought of the general as trying to entice and trap Emilie in a dream, and this led to the mansion itself attempting to trap her. "Throughout the video she is fighting to get out, but as she goes on, she realizes that she has the power to travel through walls and is able to escape."

Watch 'Emilie Simon’s Dreamland by Asif Mian' here

David Knight - 8th Sept 2009

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Credits

Production/Creative

Director
Asif Mian
Production Company
1st Ave Machine/Warm & Fuzzy

Camera

Director of Photography
Zak Mulligan

Art

Art Director
Angelique Clarke

Editorial

Editor
Adele Pham

Agent

Director's Representation
Debs Ramsey

David Knight - 8th Sept 2009

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