The new commercial for Philips new CINEMA 21:9 TV by Adam Berg is bound to be one of the most talked about ads of the year.

It's an impossible time-slice one-shot of the biggest, most destructive cops vs. clowns battle you'll ever see (this side of the last Batman movie). And it's called Carousel, because Adam designed it to be watched in an endless loop.

You might want to refer to the making of the film, and visit it's micro-site to try to figure out how Adam Berg and his collaborators managed to pull it off. The ad and the web construction were both by Stink Digital, the music by Michael Fakesch.

http://www.youtube.com/watchv=2YFkcwtpGZo&feature=related[/youtube]