Two young whipper-rappers Ironik and Chip get invited to a party in Max & Dania's new vid - and before you can say "Helmut Newton" they're surrounded by a bevy of lovelies in expensive underwear dabbling in S&M.

It could be the wrap party for Justify My Love, or a girlie get- together at Ellen Von Unwerth's - and M& D keep it sweet. Here's the 'riding crop' version, with Elton in a gimp suit - joking!

Thankfully, there's also valuable input from commissioner Tim Nash on his unbeatable blog, just below his eye-watering account of having tested a penis-enlargement potion. And I thought that's why we had videos like this.

Meanwhile, M&D have now directed the new Alesha vid.