David Knight - 5th Mar 2009

The latest big fashion promo out of Colonel Blimp is even more music video-like than its predecessors for YSL - but made with the kind of resources unavailable to nearly all real vid productions for ages.

It's an appropriately gorgeous film by Nez Khamel for the newly relaunched fashion label Halston - one continuous tracking shot following a girl running down a New York street, where things get increasingly surreal...

What makes it particularly video-like is the original song on the soundtrack: You're The One by Benjamin Bronfman. What makes it fashion-like are the clothes, the girls, the production values, etc.

Made for New York fashion week, it was actually shot on the backlot at Pinewood Studios over two extremely cold nights. The girl, actually a ballerina (as you can tell), ran down both sides of the street and they were linked together to make one seamless shot.

As Nez told Boards, it works for the fashion designers on various levels. "Making a film is perhaps a more controlled way to get your collection and ideas across. We created something that illustrates the collection but more importantly creates a mood and statement about what the brand means. In promotional terms it also gives the client something they can show to a wider audience via the internet."

Watch 'Halston A/W 2009-10 by Nez' here

Credits

Production CompanyColonel Blimp
DirectorNez
ProducerGeorgina Filmore
Executive ProducerJohn Hassay
Director of PhotographyTim Maurice
Art DirectorAndy Kelly
StylistChar Pilcher
OfflineMax Windows
ColouristPaul Harrison
OnlineAnt Walsham

David Knight - 5th Mar 2009

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