David Knight - 23rd Feb 2009

Here's a dark and sexy beast for The Newham Generals on Dizzy Rascal's new label Dirtee Stank - featuring an incisive cameo by the label founder himself - directed by the young team Hope Audikana.

Dizzee's always a charismatic presence, but it's the gritty, provocative storyline and excellent direction and editing which marks this out as special stuff.

Hope Audikana is Ryan Hope and Egoitz Audikana who got together as runners a few years back (Ryan is from Sunderland, Egoitz from Bilbao) and are now signed to Great Guns for commercials.

They also profess not to be grime fans, but they'll be in demand after this...

Hope Audikana on making the video for Newham Generals' Head Get Mangled

"Rachel McClelland [Dirtee Stank's label manager] approached us to do a video for the guys last year, and we were unsure as we were not huge fans of grime. However, when we heard the track, it was what we had been waiting for really.

"The brief was open, and we were invited to submit an idea. We were a bit unsure how they would take it, but they were digging it and it was a massive pleasure to work with people who support your creativity rather than pulling it apart.

"Making the video itself quite possibly took a few years off our lives. We shot on location in Surrey in an abandoned hospital, with no electricity, water or toilet, which definitely made us dartboard material over at Arri.

"However, we have to say, Tony Miller and his men were simply amazing. We know them very well from our running days, but they really come through for us here. Not only was it a long, arduous day, they made our film look absolutely amazing under the hideous circumstances!

"All in all, it was all about the crew on this, it continues to excite us to this day the attitude people demonstrate in making films. Inspiring stuff."

Watch 'The Newham Generals’ Head Get Mangled by Hope Audikana' here

Credits

Production CompanyRebel St
DirectorHope Audikana
ProducerRachel McClelland
Director of PhotographyTony C Miller
1st ADJames Dyer
Art DirectorAndrew Littlefair
Make-upBeth Roberts
ColouristKenny Gibb
EditorMark Whelan/Ben Canny
CommissionerRachel McClelland

David Knight - 23rd Feb 2009

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