David Knight - 18th Feb 2009

Keith Schofield's new video for NYC rapper Mims is such a great thing you'll enjoy it first without thinking that much about how he did all those wonderful FX. Or possibly because your head can't take it all in.

But suffice to say, it's bloody clever. There's Mims himself gliding across the screen left to right - and then there's all the movement behind him - including slo-mo bodypoppers "scratching" back and forth. And then, to top it all off, there's the 'slit photography' stuff...

With echoes of his vids for Goose and One Block Radius - and same track name as his recent video for CSS - Keith has just pushed his envelope once again. What's more, he thoroughly explains how he's doing it with his awesome, idiot-proof treatment.

He almost makes it look straightforward...

Watch 'Mims’ Move by Keith Schofield' here


Production CompanyStreetgang Films
DirectorKeith Schofield
ProducerDave Robertson
Director of PhotographyDamian Acevedo
ColouristBob Carreri
CommissionerDanny Lockwood

David Knight - 18th Feb 2009

Related Content


BUG 10: CSS’s Move by Keith Schofield

Keith Schofield was the special guest at BUG 10, coming all the way from LA to appear on the show... well, not really. He was shooting an ad with Caviar in Belgium, and hopped on the Eurostar to …

David Knight - 8th Dec 2008


Supergrass's Bad Blood - Keith Schofield reveals all

I really rate Keith Schofield. He's made some corking videos for Goose, DJ Format, Minus The Bear, and that great little 'make your own drugs' video for Wintergreen (as featured here) that I always …

David Knight - 18th Mar 2008


Cut Copy’s Need You Now by Keith Schofield

Cut Copy's classy, OMD-esque Need You Now is now backed Keith Schofield's rather wonderful new video - in the trademark Schofield-style of bonkers idea delivered with fiendishly clever, …

David Knight - 21st Feb 2011

Latest News


Anthony Taylor 1958 - 2021

Anthony Taylor, producer of many acclaimed and award-winning commercials, most recently at Kode …

Promonews - 16 days ago


Silence signs to Spindle

Spindle have signed the director known as Silence to the company's directing roster for …

Promonews - 20 days ago