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Mims’ Move by Keith Schofield

Mims’ Move by Keith Schofield

David Knight - 18th Feb 2009

Keith Schofield's new video for NYC rapper Mims is such a great thing you'll enjoy it first without thinking that much about how he did all those wonderful FX. Or possibly because your head can't take it all in.

Keith Schofield's new video for NYC rapper Mims is such a great thing you'll enjoy it first without thinking that much about how he did all those wonderful FX. Or possibly because your head can't take it all in. But suffice to say, it's bloody clever. There's Mims himself gliding across the screen left to right - and then there's all the movement behind him - including slo-mo bodypoppers "scratching" back and forth. And then, to top it all off, there's the 'slit photography' stuff... With echoes of his vids for <a href="http://keithschofield.com/goose/">Goose</a> and <a href="http://keithschofield.com/1br-video/">One Block Radius</a> - and same track name as his recent video for CSS - Keith has just pushed his envelope once again. What's more, he thoroughly explains how he's doing it with his awesome, idiot-proof <a href="http://keithschofield.com/treatments/mims/">treatment</a>. He almost makes it look straightforward...

But suffice to say, it's bloody clever. There's Mims himself gliding across the screen left to right - and then there's all the movement behind him - including slo-mo bodypoppers "scratching" back and forth. And then, to top it all off, there's the 'slit photography' stuff...

Keith Schofield's new video for NYC rapper Mims is such a great thing you'll enjoy it first without thinking that much about how he did all those wonderful FX. Or possibly because your head can't take it all in. But suffice to say, it's bloody clever. There's Mims himself gliding across the screen left to right - and then there's all the movement behind him - including slo-mo bodypoppers "scratching" back and forth. And then, to top it all off, there's the 'slit photography' stuff... With echoes of his vids for <a href="http://keithschofield.com/goose/">Goose</a> and <a href="http://keithschofield.com/1br-video/">One Block Radius</a> - and same track name as his recent video for CSS - Keith has just pushed his envelope once again. What's more, he thoroughly explains how he's doing it with his awesome, idiot-proof <a href="http://keithschofield.com/treatments/mims/">treatment</a>. He almost makes it look straightforward...

With echoes of his vids for Goose and One Block Radius - and same track name as his recent video for CSS - Keith has just pushed his envelope once again. What's more, he thoroughly explains how he's doing it with his awesome, idiot-proof treatment.

Keith Schofield's new video for NYC rapper Mims is such a great thing you'll enjoy it first without thinking that much about how he did all those wonderful FX. Or possibly because your head can't take it all in. But suffice to say, it's bloody clever. There's Mims himself gliding across the screen left to right - and then there's all the movement behind him - including slo-mo bodypoppers "scratching" back and forth. And then, to top it all off, there's the 'slit photography' stuff... With echoes of his vids for <a href="http://keithschofield.com/goose/">Goose</a> and <a href="http://keithschofield.com/1br-video/">One Block Radius</a> - and same track name as his recent video for CSS - Keith has just pushed his envelope once again. What's more, he thoroughly explains how he's doing it with his awesome, idiot-proof <a href="http://keithschofield.com/treatments/mims/">treatment</a>. He almost makes it look straightforward...

He almost makes it look straightforward...

Keith Schofield's new video for NYC rapper Mims is such a great thing you'll enjoy it first without thinking that much about how he did all those wonderful FX. Or possibly because your head can't take it all in. But suffice to say, it's bloody clever. There's Mims himself gliding across the screen left to right - and then there's all the movement behind him - including slo-mo bodypoppers "scratching" back and forth. And then, to top it all off, there's the 'slit photography' stuff... With echoes of his vids for <a href="http://keithschofield.com/goose/">Goose</a> and <a href="http://keithschofield.com/1br-video/">One Block Radius</a> - and same track name as his recent video for CSS - Keith has just pushed his envelope once again. What's more, he thoroughly explains how he's doing it with his awesome, idiot-proof <a href="http://keithschofield.com/treatments/mims/">treatment</a>. He almost makes it look straightforward...

Watch 'Mims’ Move by Keith Schofield' here

David Knight - 18th Feb 2009

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Credits

Production/Creative

Director
Keith Schofield
Producer
Dave Robertson
Production Company
Streetgang Films

Camera

Director of Photography
Damian Acevedo

Grading

Colourist
Bob Carreri

Commission

Commissioner
Danny Lockwood

David Knight - 18th Feb 2009

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