Simple yet blubberingly effective - Ben Newman's follow-up to his entertaining vid for Bombay Bicycle Club shows how the human face is a wondrous (and, yeah, utterly grotesque) thing in super slo-mo.

At least I hope this is super slo-mo.

Ben Newman on making the video for The 9000's Freak Machine

"On New Years Eve I was introduced to 'face-shaking', the art of capturing someone's true beauty as they shake their face as hard as possible. Normally people do this with stills but I realised that filming it with a high speed camera could be quite special.

"I've known The 9000 for years and I've always wanted to work with them. They were in the process of releasing a single called 'Freak Machine' so I told them about the idea which was quite apt considering the track's title.

"I think at the beginning they were quite sceptical as to whether slow-mo footage would work with the track but after seeing a test I put together they were sold.

"On a very cold Saturday morning we set the camera up in Soho and invited people from the street to shake their faces. Surprisingly a lot of people were up for doing it - young, old, families, transvestites and a prostitute. We definitely covered the social spectrum. I'm really happy with the way it turned out. I think we helped people unleash the freak.

"The video was shot with a Casio EXF1 at 300fps."

http://uk.youtube.com/watchv=PjeLsRAuOc8&fmt=18[/youtube]