The UK Music Video Awards are helping to bring the talented people working in British music videos to a wider audience.

And here's more evidence: Richard's lovely new video for Last Shadow Puppets. Shot at Pinewood, it was inspired by Fellini's cult, largely forgotten short film Toby Dammit, and is dripping with stylised, subtly ironic atmosphere.

Not only is it perfect for the LSPs, it features Alex and Alexa - London's coolest couple. Case closed.

Watch 'Richard Ayoade in The Guardian - and his new video for Last Shadow Puppets' here