David Knight - 28th Aug 2008

Impressively graphic performance vid for the Futureheads-ish Blizzards from Irish directing crew Heroes For Zeroes.

HFZ explain how they realised their Jekyll-and-Hide vision below.

Heroes For Zeroes on making The Blizzards Trust Me I'm A Doctor video

"Originally we had written a treatment that was visually more "pop", more candy coloured and comedic, where the bands colours and clothing kept changing in time to the music.

"While this got the commissioner's attention, once we started talking with the band everybody agreed that we needed to give the video more edge, something a little darker and more sinister.

"So, keeping the same premise, we adjusted the styling and visual theme to a more two-tone and literal Jekyll/Hyde scenario, where the band flip from one look to another, from good guys to bad guys. No gimmicks or effects - no need for it. We were looking to make a catchy, punchy, impactful performance video.

"We're becoming big fans of keeping it simple, maybe having learned a little of this the hard way. I don't necessarily mean simple in execution, but simple in keeping to the point.

"We shot in Ardmore Studios and had a finished edit of the green screen footage within a couple of days and we prepped some stills to show what the end result would look like.

"It's easy to forget that for a lot of people involved that looking at the band in a big green soundstage doesn't make much sense without having an idea of where the look is going, so this went a long way to helping everybody relax.

"Once the edit was signed off we basically locked ourselves into a flame suite and mastered the pictures. We shot in a digital format so nothing touched tape until the very end. It was all done from shoot to delivery in about a week."

Credits

Production CompanyRed Jam
DirectorHeroes For Zeroes
ProducerMary McCarthy
Director of PhotographyIvan McCullough
EditorGary Donald
FlameJK
CommissionerCynthia Lole

David Knight - 28th Aug 2008

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