David Knight - 22nd July 2008


Not so much a homage to a great original as a careful re-creation, down to the same track. But Roel Wouters, who created the phenomenal "zZz is playing: grip" declined to reproduce it when approached by creative agency Krow Communications. Instead he licensed the concept to them.

Michael Gracey at Partizan then directed this Fiat Grande Punto ad, shot at Alexandra Palace in North London. Krow insist that the car was dropped 20 metres onto the trampoline - but presumably not while the band were lying next to it.

And here, lest you need reminding, is Wouters' brilliant original.

http://www.youtube.com/watchv=xfmJ6m97HqQ [/youtube]

David Knight - 22nd July 2008

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