David Knight - 14th Dec 2007

That's not the only reason why Declare Independence a long way from Human Behaviour, Bachelorette, et al. Bjork's song Declare Independence delivers a persistent, even relentless message that gains its power through sheer momentum. Gondry has created an appropriate visual accompaniment: a highly imaginative, eccentric idea which is very, er, Gondry-esque, but divorced from his usual high style.

The no-frills approach probably means that it won't be loved like those Nineties classics but this is daring, experimental work. Bjork and Gondry are still pushing boundaries, and it's lovely that they are doing it together once more.

As for the thinking and the work that went into the video - including the design and construction of that extraordinary giant metal and string structure that encircles Bjork and her cohorts - we can refer to the Declare Independence 'making of' presented exclusively here.

David Knight - 14th Dec 2007

Related Content

video

Rizzle Kicks 'Lost Generation' by Jamie Thraves

Jamie Thraves expertly translates the lyrics about the pressures of modern living in Rizzle Kicks' Lost Generation, with a lighthearted and satirical video about modern life today for …

Jimmy Brown - 29th July 2013

video

KT Tunstall 'Feel It All' by Alex Kemp

Taken from her Invisible Empire // Crsecent Moon set, KT Tunstall joins forces with Alex Kemp for the promo to the album version of Feel It All - premiered on the The Telegraph website.  

Jimmy Brown - 18th July 2013

Latest News

news

Andrew Thomas Huang joins Object & Animal

Following his recent collaboration with FKA twigs on the video for Cellophane, and also the premiere of his new short film Kiss of the Rabbit God at TriBeCa Festival 2019, Andrew Thomas …

Promo News - -330323 seconds ago

news

Odelay Films sign KC Locke for music videos

One of Manchester’s most prolific and talked about video directors, KC Locke, has signed to London-based Odelay Films for music videos, and is being represented by Marisa Garner at MGA.

Promo News - -73827 seconds ago

,