NEW: Bjork by Michel Gondry
That's not the only reason why Declare Independence a long way from Human Behaviour, Bachelorette, et al. Bjork's song Declare Independence delivers a persistent, even relentless message that gains its power through sheer momentum. Gondry has created an appropriate visual accompaniment: a highly imaginative, eccentric idea which is very, er, Gondry-esque, but divorced from his usual high style.
The no-frills approach probably means that it won't be loved like those Nineties classics but this is daring, experimental work. Bjork and Gondry are still pushing boundaries, and it's lovely that they are doing it together once more.
As for the thinking and the work that went into the video - including the design and construction of that extraordinary giant metal and string structure that encircles Bjork and her cohorts - we can refer to the Declare Independence 'making of' presented exclusively here.
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