David Knight - 14th Dec 2007

That's not the only reason why Declare Independence a long way from Human Behaviour, Bachelorette, et al. Bjork's song Declare Independence delivers a persistent, even relentless message that gains its power through sheer momentum. Gondry has created an appropriate visual accompaniment: a highly imaginative, eccentric idea which is very, er, Gondry-esque, but divorced from his usual high style.

The no-frills approach probably means that it won't be loved like those Nineties classics but this is daring, experimental work. Bjork and Gondry are still pushing boundaries, and it's lovely that they are doing it together once more.

As for the thinking and the work that went into the video - including the design and construction of that extraordinary giant metal and string structure that encircles Bjork and her cohorts - we can refer to the Declare Independence 'making of' presented exclusively here.

David Knight - 14th Dec 2007

Related Content

video

Kate Nash '3AM' by Lee Jones

Lee Jones explores the late night, break-up blues with Kate Nash, in this single from Nash's forthcoming album 'Girl Talk'. Kate's unable to tear herself away from the nostalgic …

Sam Hill - 28th Feb 2013

video

Scrufizzer 'Rap Rave' by John Malcolm Moore

John Malcolm Moore stretches your eyeballs to the limit with this energetic performance promo for Scrifizzer featuring some incredible illustrations from Hattie Stewart. It's a morphing, feisty …

Sam Hill - 29th Nov 2012

video

Harrington 'River to Rain' by Guy Verge Wallace

Last year we saw Guy Verge Wallace's puppet/stop-motion/data-moshing wonder for Papa Vs Pretty. Now he's returned to the music video fray with this mesmerising promo for Harrington's River To …

Sam Hill - 21st Nov 2012

Latest News