David Knight - 7th Dec 2007

Josh and Xander, who recently directed a beautiful video for Cat Power's Where Is My Love, have applied their deeply human and photographic style to the strongly-tipped Tom Baxter's new single.

As well as a performance by Tom, a series of couples show their loving affection for each other in a way that frankly made us go all gooey inside. Or something. These were real couples - mostly. So it's a good game trying to work out who were the ones that are faking it. The cynical among you might say its the ones that look really lovey-dovey.

Everything is against white, but in fact, the Tom Baxter performance and some of the couples were shot outside Farringdon tube station one Saturday night in September in front of hundreds of passers-by - as revealed at the end. Apparently it all became a bit of a mini-gig.

This is the American directing duo's first UK commission - they've also directed promos for Death Cab For Cutie, The Postal Service and System Of A Down - and knowing their onions about decent photography they worked with one of the very best British DoPs - Simon Chaudoir.

David Knight - 7th Dec 2007

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