Director

Zach Joseph

Zach Joseph directs a "monochromatic meditation on identity" in his promo for young rapper XADI, shot in rural Wales.The video for Black Rock sees XADI wake on a beach, and begin&nbsp;his&nbsp;journey across the surrounding isolated landscape.&nbsp;It presents the artist's rapidfire performance style in this isolated&nbsp;setting&nbsp;of beaches, cliffs, deserted country roads, and it feels unique and introspective in its approach.&nbsp; &nbsp;Enigmatic and brooding, the video boasts a haunting, almost ethereal vibe, which works perfectly with the soundscapes in the track.&nbsp;[imgtoken data:1]"Thrown from the bowels of the sea onto a rugged beach lined with cliffs that rise up like great monolithic slabs of rock, XADI awakes; spewing forth salty water before a stream of evolving lyrics; his quest to earn the status as the new 'Black Rock Star’ ahead of him," explains Zach Joseph."Like Sisyphus pushing his rock up the hill, we’re never quite sure when XADI will reach his destination, but as he marches relentlessly onward his lyrics gather momentum and become progressively more impassioned; more intent. That is until the music falls out and XADI stands at the foot of the Black Rock - as if it were the mountain drawing him forth from the sea this whole time. "Black Rock is a monochromatic meditation on the quest that one goes on in search of their artistic identity. It’s a story of rebirth. Of a man surrendering himself to the might of nature. For it is the Black Rock that will decide his fate." &nbsp;

United Kingdom

Rd Content

Paolo Bischi

Mara Ciorba

CHEAT

Ciaron Craig

Soul

XADI 'Black Rock' by Zach Joseph

Xadi--''black-Rock''-by-Zach-Joseph

As Xadi grapples with a new musical direction, he spawns a violent doppelganger, in Zach Joseph's minacious promo for The Ultimate Taurus.&nbsp;Opening with a shot of the artist looking at a mysterious bag in the boot of his car, breathless and concerned - never a good sign - viewers are then taken on a rip-roaring journey through stylistic performance vignettes.&nbsp;With themes of death, rebirth and finding oneself, it's a bloody, effervescent visual with a hauntingly abstract narrative.&nbsp;

Zach Joseph

Director

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