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Universal Germany

Dan Gibling and Luke McDonnell have risen magnificently to the challenge of creating a new visual for one of the classic rock anthems - with one of rock's great back stories -&nbsp;with a riveting, six minute-long animated video.Famously Deep Purple wrote and recorded Smoke On The Water in 1972 in a rush, whilst in Switzerland, just after the fire that destroyed the Montreux Casino&nbsp;on Lake Geneva,&nbsp;where they were due to perform. As the song tells the story of the events around the fire, Gibling and McDonnell's video - made for a remastered version of the song, for a new Deluxe release of the&nbsp;album Machine Head - merges the song's narrative with it's inspired creation&nbsp;with flair, imagination and humour.Using a variety of animated styles, but mainly 2D based on McDonnell's illustrations,&nbsp;supplemented by AI, this thrill ride features the band on a tourbus being pursued by a montrous record stylus down the grooves of the vinyl record, before the bus undergoes a remarkable transformation. The video also includes moments of vintage live footage of Purple in their pomp.&nbsp;&nbsp;[imgtoken data:1]"It’s been an honour to put visuals to this song, undeniably one of the greatest rock tracks of all time," say the directors,&nbsp;Dan Gibling and&nbsp;Luke Mcdonnell. "The fact that the song is itself a story meant we had no shortage of inspiration for the scenes that accompany the music."Our idea for the video is centred around the fact that the band were under pressure to make this record on time after the events that unfolded at the casino. We wished to depict all these events and band members respectfully, but also elevate the music video into an exciting action-packed chase that see the band pursued by the stylus as they ride along the deep grooves of the record."On their journey we visit the places and heroes mentioned in the song, as well as encounters with fire, water, smoke, police and even dragons as they strive to take control of the record stylus and cut their track into the vinyl. The writing of the album was an adventure summed up in the lyrics, and we hope we have created an accompanying adventure that existing and new fans will feel honour the gravitas of this song."

Robin Andrews

Richard Leshone

Dan Gibling

Luke Mcdonnell

Chiba Film

Alicia Yaffe

Moritz Trapp

Warner Music Group

Deep Purple 'Smoke On The Water' by Dan Gibling, Luke McDonnell

Deep-Purple-'Smoke-On-The-Water'-by-Dan-Gibling,luke-Mcdonnell

Luke Logan has directed a cinematic yet intimate video for Sam Johnson, which incorporates elements of the singer's personal history into the body of his heartfelt&nbsp;performance of his song Changes.Filmed&nbsp;in the Lancashire countryside&nbsp;- in testing weather conditions -&nbsp;Johnson discovers home video of his early life beamed onto old TVs mysteriously situated in a dark wood, and then showered with photos and Polaroids from the family's photo albums in a field.&nbsp;It is impressively captured by Paul Mortlock's cinematography, and makes for an appealing showcase for the&nbsp;Shropshire-born singer-songwriter.And making the video clearly made a big impression on Sam Johnson himself, as he explains here.

United Kingdom

Luke Logan-Malik

Joe Vickers

Tomos Pierce

Paul Mortlock

Sam James

Andy Perch

Josh Hunt

Katie Dymmock

Richard Van De Steenoven

Carrie Sutton

James France

Rob Beck

Coffee & TV

Singer-songwriter

Sam Johnson 'Changes' by Luke Logan

Sam Johnson - Changes (Official Music Video)

Cher Lloyd gets feisty in Raja Virdi's video for One Drink Away.Cher leads her company&nbsp;of girl dancers through different environments in a club, as she contemplates letting her true feelings run riot.Choreographed by Sarah Richards, and shot by Matthew Envin Taylor, this is Virdi's third video for the former X Factor star, after M.I.A. and Lost, once again harnessing her on-screen charisma.

Raja Virdi

Joseph J Goldman

PHASE

Hugo Holford

Chris Malin

Matthew Emvin Taylor

Malte Hubner

Orlando Morris

Ryan Monteith

Elena Isolini

Thomas Wulbern

Carl Bembridge

Enya Sullivan

Samuel Marr

Connor Coolbear

Electric Theatre Collective

Oliver Whitworth

Chris Bruns

Beau Pritchard James

Sarah Richards

Sam Fullerton

Cher Lloyd 'One Drink Away' by Raja Virdi

Cher Lloyd - One Drink Away (Official Music Video)

Cher Lloyd finds her way in Raja Virdi's vibrant one-shot video for Lost.&nbsp;Set in a pastel-coloured, deconstructed bedroom set, Lloyd performs as the camera moves around her in one continuous take.&nbsp;Art director&nbsp;Liz El Kadhi infuses the space with plenty of colour and texture, creating a contemporary, yet ever so slightly anachronistic aesthetic.&nbsp;Multiple lighting cues switch up the colour palette throughout, contrasting the highs and lows&nbsp;to mirror the undulating emotions of the track.

Dan Stafford Clark

Sam Riley

Joaquin Blunt

Steve Cameron

Liz El Kadhi

Sarah Crux

Cher Lloyd 'Lost' by Raja Virdi

Cher Lloyd - Lost (Official Music Video)

Cher Lloyd cleans up her act in her comeback video, directed by Raja Virdi.&nbsp;Switching from neon-lit laundrette interiors to breathtaking choreography in front of The Barbican in London, the bold colours and striking visuals for new single M.I.A. are&nbsp;a statement and an assertion - Cher Lloyd is back.&nbsp;Wonderfully lensed by Dan Stafford Clark, the video feels contemporary and relevant, and the '90s styling and choreography from Kimmy Taylor builds upon this aesthetic perfectly.

Universal Germany

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5 videos featuring Universal Germany

2024 (1)

2020 (3)

2019 (1)

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