Tk-fx

Jordan Hemingway directs another visceral promo for Yves Tumor - part surreal fever dream, part&nbsp;Gulliver's Travels&nbsp;homage.&nbsp;The video for Echolalia features the artist being nailed into the ground by a host of miniature characters (all played by Tumor too). One of whom eventually punctures a nail right through his heart.&nbsp;With the same heavily-textured, provocative aesthetic as Tumor and Hemingway's previous collaborations - including for <a href="https://www.promonews.tv/videos/2022/11/09/yves-tumor-god-circle-jordan-hemingway/79154" target="_blank">God Is A Circle</a> -&nbsp;the video is another peek into the world the artist and director have co-created, marked by an unsettling, otherworldly vibe and&nbsp;a uniquely gothic style of nostalgia.[imgtoken data:1]&nbsp;[imgtoken data:2][imgtoken data:3]

United States

Studio Augmenta

Meshach Henry

Carmen Young

Thea Balich

Peri Rosenzweig

Nick Royal

Jordan Hemingway

Tom O’Driscoll

Ground Work

Purple Martin

Henoch Moore

Peter Bishop

Jeremy Valender

Aaron Z. Willson

Anna Butler

Jack Meredith

Mark Gee

Ryo Narushima

Anete Salinieka

Louis Bork

John Lowe

Warp Records

Electronic

Experimental

Yves Tumor 'Echolalia' by Jordan Hemingway

Yves-Tumor-'Echolalia'-by-Jordan-Hemingway

Edem Wornoo directs a dreamlike depiction of a house party for Zakhar's Lights Out.&nbsp;Comprising of long tracking shots and sunkissed portraits of the artist and his friends, the video boasts stunning cinematography and lighting in particular, with refractive reflections painted across the walls and a beautiful sunset glow.&nbsp;It's a simple concept executed to perfection, and a brilliant showcase of the artist.&nbsp;

United Kingdom

Sarah Jackson @ Talent Talks

Holly McDonald

Edem Wornoo

Melissa Giles

Helio Riberio

Kai Blamey Nguyen

Iman Loudii

Ayokunle Delano

Orlando Morris

Guillem Zamora

Anthony Hensman 

Nardia Perkins

Steve Shaw

Nigel Tadyanehondo

Johan Barrios

5k Records

Zakhar 'Lights Out' by Edem Wornoo

Zakhar-'Lights-Out'-by-Edem-Wornoo

A disused tube station provides the appropriately atmospheric&nbsp;backdrop for David M Helman's gripping video for Holly Humberstone's London Is Lonely.&nbsp;Sat on a perpetually rotating platform, Humberstone delivers a mesmerizing&nbsp;performance in a single continuous take.&nbsp;As she reminisces about a lost lover, and the loneliness of the big city without them, she completely transfixes the viewer with the emotion and intimacy of her delivery and relationship with the camera.&nbsp;The dramatic lighting transitions and hazy post effects add a haunting, introspective mood, which just does enough to augment the stripped-back concept, ensuring the focus never wavers from the remarkable&nbsp;performance that Helman has drawn from Humberstone in this video.&nbsp;[imgtoken data:1][imgtoken data:2]

David M Helman

Ersan Beskardes

Nathan Killham

Kode

Mouthpiece

Steve Cameron

Patrick Golan

Matt Fleming

Zoe Gunn

Elle Lotherington

Alex Hudson

Anthony Mchugh

Christian J Orr

Sam Storey

Emma Regan

Charlie Reddie

Homespun

Jonny Thorpe

Glassworks

Jan Bezouska

Singer-songwriter

Holly Humberstone 'London Is Lonely' by David M Helman

Holly Humberstone - London Is Lonely (Official Video)

Edem Wornoo directs a reflective promo for Tik-Tok sensation Zakhar.&nbsp;The video touches upon the artist's self-belief and his mission to prove doubters wrong, and was filmed on the&nbsp;Islington block in which he lives.&nbsp;The cinematic visuals make excellent use of light and silhouette, and understated VFX that renders Zakhar's pals as invisible, Wornoo teases elements of a narrative,&nbsp;whilst keeping the focus on Zakhar's introspective but compelling performance.&nbsp;Boasting a confident and assured energy, something tells us 2022 will be a big year for the newcomer - and indeed the creative team behind the dynamic video.&nbsp;

Amara Rossell

Joshua Loftin

Nathalie Pitters

Catharina Scarpellini

Ashton Born

Esteban Giempelewicz

Anthony Hensman

Holly M Macdonald

Andi Chu

Black Kite Studios

Zakhar 'Never Hiding' by Edem Wornoo

Zakhar-'Never-Hiding'-by-Edem-Wornoo

Raja Virdi directs a fun festive promo to herald the return of George Ezra.Shot inside stunning central London venue 8 Northumberland Avenue, we see&nbsp;George perform in&nbsp;front of an ecstatic crowd, as snow starts to fall and creates a winter wonderland. From ballroom dancing to slick contemporary moves, the video celebrates the magic of the dancefloor whilst paying homage to traditional festive promos that have preceded it.&nbsp;It's a great addition to the Christmas Pop&nbsp;videography, and a welcome comeback to one of the UK's most distinctive voices.

Raja Virdi

Joseph J Goldman

Noir

Javier Alejandro

Greg Smith

Rachel Bashford

Chris Malin

Pieter Snyman

Josh Tue

Chris Cole

Hélio Ribeiro

Anna Papa

Olivia Simpson

Jamie Hodgson

Work Editorial

Connor Coolbear

Electric Theatre Collective

Oliver Whitworth

Michael Lewin

Columbia

Beau Pritchard James

Roxy Attard

George Ezra 'Come On Home For Christmas' by Raja Virdi

George Ezra - Come On Home For Christmas (Amazon Original - Official Video)

Raja Virdi's latest video for&nbsp;regular collaborator Holly Humberstone takes her on a truck driven by her best friend - and subject of the song.Trawling up and down a moving arctic lorry, Humberstone gives&nbsp;an exhilarating performance, whilst best friend Scarlett drives it down an airport runway.“I really love the video for this track, the song is about my bestie Scarlett so she had to be in the video - especially after being named an ‘emotional grim reaper’" Humberstone explains.&nbsp;"The two of us break into an airport hanger, steal and spray paint an arctic truck, then I perform on the back of it as Scar drives it down the runway. It was honestly the most fun and so jokes. I was clinging on as I was being thrown about. If you look closely the guitar I throw off the truck is the same one from my very first video for Deep End and the banners were at my London shows at O’Meara!!"I really hope it feels as empowering to watch as it did to be on the back of it performing!! Loved how ironic the ‘bad British weather’ line is when we got the nicest sunset going for the video.”Breathtaking and liberating in equal measure, Raja and Holly have knocked it out the park once again.&nbsp;[imgtoken data:1]

Rob Jelley

James Dyer

Sam Meyer

Benjy Kirkman

Adam Kavanagh

Jasper Clarkson

Amy Holden-Brown

Semera Khan

Louis Danckwerts

Polydor

Darkroom/interscope

Holly Humberstone 'Scarlett' by Raja Virdi

Holly Humberstone - Scarlett (Official Video)

Edem Wornoo directs an explosive promo for Dave, featuring&nbsp;Stormzy.&nbsp;Boasting scenes shot at the Aston Martin factory and&nbsp;Silverstone racetrack, the effervescent visual for Clash bubbles over into a frenzied celebration of life in the fast lane.&nbsp;The concept celebrates the excess surrounding Stormzy and Dave, never running away from the flashy things that feature in rap culture while also stripping it all back.Stylish visual effects punctuate the larger-than-life promo, and the dynamic cinematography matches the epic nature of the project.[imgtoken data:1]

Lowkey Films

Vanessa Mcdonnell

Kevin Cheung

Ty Hack

Ahmet Husseyn

Ollie Munks

Ethan Lodge

Chris Rand

Joe Munro

Dir. Lx

Creep Post

Nathan James Tettey

Neighbourhood Records

0207 Def Jam

Hip Hop

Dave ft Stormzy 'Clash' by Edem Wornoo

Dave-(ft.-Stormzy)--'Dave---Clash-(ft.-Stormzy)'-by-Edem-Wornoo

Raja Virdi directs his latest video for regular collaborator Holly Humberstone - another example of the artist delivering a charismatic performance in a scenario&nbsp;of unfolding dramatic tension.&nbsp;In fact, for The Walls Are Way Too Thin, Raja and Holly are channelling&nbsp;Die Hard, no less. We find Holly frantically crawling through a vent, having seemingly set the place on fire.Yippee-aye-oh...[imgtoken data:1]

Frankie Willcock

PHASE

Scarlett Anderson

Louis Vella

Sonny Horwell

Anthony Neale

Polydor / Interscope / Dark Room

Holly Humberstone 'The Walls Are Way Too Thin' by Raja Virdi

Holly Humberstone - The Walls Are Way Too Thin (Official Video)

Fredo and Dave's collaboration on Money Talks gets a tremendous visual directed by Edem Wornoo, as we follow the story of how a £50 note ended up on the rappers' extraordinary mountain of money - that they then set alight.From the spectacular beginning, things only get more impressive. Essentially, Money Talks is about our relationship with money as humans and the ways in which it reveals things about us. And this is a hugely powerful video for Friedo and Dave's incendiary track.Through the course of the video&nbsp;we move steadily backwards, and in each superbly mounted sequence, Fredo and Dave defy logic by performing in sync while the footage is clearly moving in reverse. But that is only partly about a clever visual technique. It is also a drama, where the unsavoury human behaviour that revolves around the journey of this substantial banknote is unveiled.A story of the corrupting power of money that is brilliantly told by Edem, a very impressive new directing talent.

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