Gaffer

Thomas Fontaine

Life unfolds in the context of an extended&nbsp;road trip, in&nbsp;Maïlis' breathtaking promo for Half Moon Run.&nbsp;Journeying through a series of awe-inspiring locations, we follow band members Connor, Dylan and Devon as&nbsp;they embark on an individual but unifying road trip through nostalgia.During hours spent on a long car-trip, the consciousness is free to let emotions pass through our minds without judgement, and it is this sense of freedom that gives the visual such a sense of intimacy and significance.&nbsp;Truly captivating, impactful&nbsp;work, with some outstanding cinematography to boot.&nbsp;

Maïlis

Josh Rosembaum

Neuf Cinq

Martin Gaumond

Outpost

Half Moon Run 'Everyone's Moving Out East' by Maïlis

Half-Moon-Run-'Everyone's-Moving-Out-East'-by-Maïlis

Maïlis' latest video for singer-songwriter Laroie&nbsp;explores the idea of a woman finding the energy to continue going through life, even after losing everything.&nbsp;Interweaving atmospheric shots of the artist inside a stripped-back building and glitchy digital cutaways, the aesthetic feels incredibly contemporary yet nostalgic, which matches the wistful soundscapes in the track.&nbsp;It's another evocative video from Laroie and&nbsp;Maïlis, following in the footsteps of other breathtaking collaborations like <a href="https://www.promonews.tv/videos/2023/02/02/laroie-stuck-here-ma%C3%AFlis/80204">Stuck Here&nbsp;</a>and <a href="https://www.promonews.tv/videos/2022/10/18/laroie-i-keep-hiding-way-back-ma%C3%AFlis/78825">I Keep Hiding.</a>&nbsp;

Alex Lechasseur

Laroie

Marianne Blais

Catherine Thibault

Travis Komarnisky

Laroie 'Tragedy' by Maïlis

Laroie - Tragedy (Official Music Video)

Maïlis documents a series of couples trapped in relationships, in the director's latest video for Montreal singer-songwriter&nbsp;Laroie.From the POV of an omniscient camera, the video for Stuck Here studies several different couples&nbsp;who are fighting both each other&nbsp;and themselves, unable to free themselves from toxic patterns of behaviour.&nbsp;The haunting, ethereal aesthetic uses a textural, digital overlay and slow shutter speeds to create something refreshingly evocative and offbeat, which perfectly complements the angsty character of the track.&nbsp;

Alexandre Lechasseur-Dubé

Carolan Grégoire

Station Service

Ashley Diabo

Outpost Mtl

Juliette Gariépy

Allan Lamber

Soukayna

Laroie 'Stuck Here' by Maïlis

Laroie-'Stuck-Here'-by-Maïlis

Maïlis laments the male gaze in this confrontational promo for&nbsp;Apacalda.&nbsp;Haunting and ethereal, the video sees the artist running from something, observing herself in a mirror before being subjected to an uncomfortable, disturbing stare from a pack of&nbsp;men.&nbsp;The darkly evocative concept paints these situations as claustrophobic and painful, using ramped shutter speeds and anxiety-inducing angles to create the feeling of primal fear.The frantic edit amps up the uneasiness of the concept, interjecting hypnotic cutaways and skewed cutaways to build layers of stirring emotion.&nbsp;"When listening to Apacalda's song for the first time I knew right away that I needed to put images on it,"&nbsp;Maïlis says. "It felt like a calling, not even a choice. Addressing women issues is so deeply rooted in me that everything in this video feels so natural. I wanted to explore the blur that can be created in our head when we are too often confronted with these situations and when it plays with our own mind."An exploration on the male gaze : A broad term describing the lens through which men in a heterosexual-masculine-based society illustrate women and the world. Women are generally sexualized, objectified, and seen as inferior through this lens, and it's argued to be a driving ideology behind sexism in modern society. And, rather than a conscious and vicious mindset, this is mainly subconscious through lifelong subjection to biased media, language, job market, etc, in conjunction with natural desires heterosexual men possess."

Samara

Apacalda

Brittney Canda

Apacalda 'Male Gaze' by Maïlis

Apacalda-'Male-Gaze'-by-Maïlis

Maïlis directs an enigmatic promo for Laroie,&nbsp;introducing a male character who wakes up, goes to the club and gets far too wasted, losing his grip under coruscating lights.&nbsp;The textural aesthetic and heavily saturated grade of the video for&nbsp;I. Keep Hiding (Way Back) feel reminiscent of a Wong Kar-Wai film, whilst the abstract narrative suggests much more to come. And indeed, the director confirms as much."Keep Hiding is the first visual of a series where we'll follow different characters whose paths intersect," Maïlis explains."With this music video, I wanted to explore the distress we face when we disappoint ourselves and the mechanisms that are triggered while trying to avoid it."

Simon Boisx

Laroie 'I. Keep Hiding (Way Back)' by Maïlis

Laroie-'I.-Keep-Hiding-(way-Back)'-by-Maïlis

Montreal-based&nbsp;director&nbsp;Maïlis creates a sensual, dreamlike world around alt-pop singer Laroie, with Alice In Wonderland overtones.Maïlis builds an alluring and mysterious mood around Laroie in a series of well-composed sequences involving the natural world, inventive cinematography (by DoP&nbsp;Vincent Gonneville) and a resourceful use of parachute fabric.&nbsp;&nbsp;This is a follow-up to the artist and director collaboration on the video for <a href="https://vimeo.com/521583028" target="_blank">Can't Let Go</a>, winner of Best Music Video at the New York Independent Cinema Awards."I wanted to create a weird but playful music video for Laroie’s song&nbsp;One More, in which we portray the cycle of addiction in a very implicit way," explains&nbsp;Maïlis.&nbsp;"This video is about being trapped in a situation we feel we have no control over and running after the impossible. My personal ode to Alice’s Adventures in Wonderland by Lewis Carroll."[imgtoken data:1]

Thomas Fontaine

Gaffer

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