Producer

Simon Oxley

Dir.Lx directs an impressive&nbsp;promo for M Huncho's Crazy Titch.&nbsp;In a montage of inspired performance vignettes, we see Huncho celebrating his life and the hustle that got him to where he is today, with plenty of creative flair and striking imagery.&nbsp;Lx imbues the visual with his trademark camera movement, smooth transitions and an ever so slightly offbeat vibe to the whole concept - and it's brilliant.&nbsp;It's a new era for M Huncho, and a collab with Dir.Lx is the perfect way to kick it all off.&nbsp;

United Kingdom

Levile TV

Emily Davies

Dir. Lx

Micheal Newton

Greatcoat Films

Orlando Riches

Arran Green

Georgia Rae Stering-grant

Ayokunle Delano

Marcus Albertsen

Eyaz Chishty

James Huthwaite

Joe Monroe

Kaz Ove

Vlad Barin

CHEAT

Lee Delves

Trapwave

M Huncho 'Crazy Titch' by Dir.Lx

M-Huncho-'Crazy-Titch-'-by-Dir.lx

As part of a series of 'micro music videos' created for U2's new album Songs Of Surrender - where the band have revisited some of their biggest songs, interpreting them afresh - Shan Phearon has given I Will Follow a visual that subverts expectations, and offers its timeless theme&nbsp;contemporary relevance: a powerful snapshot of inner-city drill culture.&nbsp;&nbsp;&nbsp;U2 frontman Bono's lyrics for the song - from their debut album Boy, and their first ever hit -&nbsp;were written from the&nbsp;perspective of his mother Iris, who died when he was 14.&nbsp;Bono's slightly revised lyrics ("A boy tries hard to be a man, His mother lets go of his hand, A gift of grief will bring a voice to life.") form the basis of his new performance of the song, more than 40 years since the original.[imgtoken data:1]Meanwhile Phearon's fiercely energetic 60 second visual stands as a counterpoint to Bono's reflective delivery, showcasing boys performing the Drill dance style known as Sturdy. The&nbsp;seeming clash of styles and cultures&nbsp;quickly recedes as the lyrics start to chime with the lives of the young&nbsp;males of today - and their dancing fits smoothly into the rhythm of the track.It stands within the whole <a href="https://www.youtube.com/playlist?list=PL80sr_OFD9CEFSpXyOd9ePokYOzxIUdOO" target="_blank">Songs Of Surrender&nbsp;one minute video series, by over 40 Creators</a> -&nbsp;in portrait&nbsp;mode only. It appears on YouTube <a href="https://www.youtube.com/watch?v=rnHNzqAvudQ&amp;list=PL80sr_OFD9CEFSpXyOd9ePokYOzxIUdOO&amp;index=35" target="_blank">like this</a>, but you can enjoy the 'full-frame' version here.&nbsp;[imgtoken data:2]&nbsp;&nbsp;"UK drill has been one of the most influential youth music movements in the world," says Phearon.&nbsp;"It’s born from teen nihilism, disenfranchisement, low income areas, violence, trauma, alienation. Like rebellious punk and grime before, UK Drill is a response to broken British politics. UK Drill culture has codes: mythos, uniform, language, hand gestures, environment, dance. The Drill dance style - like Hip-Hop adjacent 'conflict styles' Breakdancing or Krump battling in eras past - is known as Sturdy."I was thinking about themes behind U2’s debut Boy&nbsp;LP... adolescence, teen angst, coming of age, etc. I thought: let’s reframe these through a modern European inner-city youth lens.&nbsp;I saw natural connections between U2's early themes and alienation, parenting, childhood trauma, teen behavioural issues, other deeper ideas around UK Drill and modern street culture youth.[imgtoken data:3]"It felt visually unexpected from U2 and uncommon in rock/alternative. UK Drill, integrated into the thematic universe of one of the great universal bands of all time, in an organic crossover moment - we hadn’t seen this cross-pollination done yet."More than anything though, I think it’s cool to see modern Rap and Rock n’ Roll ideas find common ground."

United States

Shan Phearon

Jordan Rowley

Terrence O’Connor

Kevin Kloecker

Interscope Records

Rock

U2 'I Will Follow' by Shan Phearon

U2 - I Will Follow

AyChibs directs a glitchy, AI-infused promo for Jelani Blackman, featuring Kojey Radical.On the streets of London, we see the artists perform as a surveillance-style system captures information about the environment and the public, eventually morphing into disruptive AI vignettes.&nbsp;"For the Izit video, I wanted to explore the idea of Jelani using his music as a means of protection from the 'agents', sort of inspired by The Matrix," explains AyChibs. "In this case it was represented by AI, which is the current talking point in the ever-evolving world of technology. I asked myself how would it look if Jelani, Kojey and the world around them was being infiltrated by AI as they performed."Innovative and finding a perfect balance between live action and artificial intelligence elements, it's a riveting video with a fast-cut edit and restless cinematography, heightening the angsty, fearful themes of the concept.&nbsp;

Caprice Brown

AyChibs

Abena Mills

Jake Murphy

Simon Stonlland

Lara Olutunmogun

Michael Baugh

Josh Higgins

Sarah Cotterell

Sebastian Ziabka

Clokkemaker

Grime

Jelani Blackman ft Kojey Radical 'Izit' by AyChibs

Jelani-Blackman-Ft-Kojey-Radical--'Izit-'-by-Aychibs

Two music genres&nbsp;battle for supremacy&nbsp;in Sau Ali's stylish yet gritty promo for Jords and Lil Sykes' Drill Vs Grime.&nbsp;The narrative follows the artists as they&nbsp;enter an abstract simulation, in which the two genres go head-to-head in a high-energy showdown.Sau Ali recreates a street environment, in which both types of music emerged, in a studio environment - a rather brilliant move.&nbsp;It was also shot by DoP Henry Gill on black and white 16mm film - Kodak Double-x 7222&nbsp;-&nbsp;that adds another layer of texture to the visual.&nbsp;"The track is militant and explosive. I wanted to complement that by exploring the iconography of the two genres," says Sau Ali. "The ‘Street Monolith’ (concrete wall) that Jords &amp; Lil Sykes stand either side of; the huge speaker cone that pulsates above it; and the severed island street scenes... they all speak to these British genres’&nbsp;cultural kinship and shared DNA.[imgtoken data:1]"I wanted to create an experience that emphasised the retrospective theme but leaned towards a surreal tone to match the abstract narrative. DoP Henry Gill bought that to life. Shooting on 16mm and heading down a moody and nocturnal direction that I wanted the world to exist in."Production designer Jade Adeyemi essentially created the entire world. I wanted everything to look like we’d lifted it from real places. Jade understood and accomplished that beautifully."I worked closely on this concept with talented VFX artist Lee Delves before the job was even commissioned. We wanted to achieve an exaggerated visual that still maintained its authenticity. The ‘Genre Morphing’ shot (Jords &amp; Lil Sykes standing on either side of the street monolith) was intended to be achieved ‘in camera’ but budget limitations meant Lee was tasked with creating the shot in post - which actually accomplished the otherworldly&nbsp;sentiment that I was looking for, and is an example of how limitations can lead to great creative solutions in a music video."

Jade Adeyemi

Andrew Patrick

Sau Ali

Benson Udia

Conrad Russell

Henry Gill

Georgia Rae Sterling-grant

Danny Rumbelow

Harry Coleman

Gordon Wong

Daniela Rotaru

Glassworks London

EMI Records

Kodak

drill

Jords ft Lil Sykes 'Drill Vs Grime' by Sau Ali

Jords-Ft-Lil-Sykes-'Drill-Vs-Grime'-by-Sau-Ali

Dir. Lx&nbsp;directs a slick performance promo for Unknown T featuring Knucks.&nbsp;The video for Right Hand blends dreamlike art direction with opulent locations and playful performances, creating an effervescent energy that bursts off the screen.&nbsp;Dir. Lx channels his frenetic, textural style into every scene of the video, jumping between narrative and conceptual snapshots with flair.&nbsp;

Leah Abbott

Achille Patou

Lucky Light

Quinn Titsworth

Ferencz Radnai

Toby Leary

Sandra Spethmann

Oriane Playner

Nadym Benbakar

Antonin Rubagotti

Salome Carlsen

Daniel Afonso

Lamine Diakite

Stéphanie Villey

Island Records

UK Rap

Unknown T ft Knucks 'Right Hand' by Dir. Lx

Unknown-T-Ft-Knucks-'Right-Hand'-by-Dir.lx

Thea Gajic directs a second promo for singer-songwriter Mychelle, exploring how we deal with the emotional turmoil of a breakup.&nbsp;The concept sees a young woman set up a camera in the corner of her house, just in time to capture her ex-boyfriend collecting the last of his things. From there, we see a montage of different moments - from dinner with friends through to arguments on the phone - all from the fixed vantage point the character set up herself.&nbsp;"I wanted to take the typical break-up story and use it to explore our self-obsession and what it might look like if we set up a camera to record ourselves in our worst moments," Gajic explains. "How self-aware are we? How self-aware do we actually want to be?"This question runs through the video, helping to give context to the narrative moments on-screen, and the eventual reset of the character's life, and her readiness to move forward.&nbsp;With a gentle, realistic aesthetic, it's a new spin on the breakup video, with plenty of engaging visuals throughout.&nbsp;

Elena Muntoni

Manni Kaur

Thea Gajic

Erin Corrian-Alexis

Ivor Alice

Sachin Parmar

Shaka Agina

Jak Waughman

Ethan Turner

Amy Dang

Andi Chu

Kieran Taylor-ford

Abi Corbett

FAMM

Singer songwriter

Mychelle 'Hurt' by Thea Gajic

Mychelle-'Hurt'-by-Thea-Gajic

Shan Phearon directs a hypnotic fantasy for Jazmin Bean, featuring&nbsp;Lucy Loone.&nbsp;Combining clever practical elements, novel visual effects and imaginative CGI world-building, the video follows the two artists as they cruise around an otherworldly environment, causing carnage at every turn.[imgtoken data:1]The unique aesthetic is achieved through an innovative hybrid of digital and 35mm fused into one image, which heightens the surreality of the eccentric concept.&nbsp;A pastel-pink nightmare with huge ambition, it's a brilliant piece of work from Phearon and team.[imgtoken data:2]&nbsp;

Anthony Hensman 

Lewes Bridson

Rebecca Seager

Talor Hanson

Melissa Massey

Emily Jeffery

Holly Williams

Richard Johnson

Nathalie Pitters

Maneet Sandu

Paolo De Batista

Lou Macnamara

Rebecca Richards

Sofia Sjöö

Black Kite Studios

Gino Fernandez

Island Records UK

Jazmin Bean ft Lucy Loone 'Carnage' by Shan Phearon

Jazmin-Bean-'Carnage-(feat.-Lucy-Loone)'-by-Shan-Phearon

Thea Gajic&nbsp;directs a heartwarming promo for singer-songwriter Mychelle.The video opens with a single dad - played by Michael Balogun -&nbsp;juggling the cooking and washing up on his birthday, appreciative of the well wishes via text message, but obviously lacking the social excitement he is longing for.That all changes when his friends shop up and throw a surprise birthday party, helping lift the mood and celebrate the day the way it should be. It's a simple concept done well, and offers an optimistic and joyful message. Plus what we all need right now... a&nbsp;happy ending.Thea Gajic explains that her idea for the video was the result of combining two separate briefs that Mychelle had in mind. "We wanted joy to be a through thread of the video to match the feeling the song evokes while also leaning into the lyrics - which actually have a more sombre meaning," she says.&nbsp;[imgtoken data:1]"I wanted to focus on community and the joy we create when we show up for each other - amidst this though, we can still feel quite lonely. Especially if we are going through a transition period. I spoke to Michael, our lead, about imagining if this was the first birthday he was celebrating without his partner - as a single dad - and what feelings they may evoke."I have a lot of close male friends - lots who are fathers too - and so wanted to explore that narrative as opposed to it always being a single mother situation. How do men deal with parenting pressure? And feelings of aloneness? It’s something we either don’t see or don’t feel they have a right to because of how hard mothering might be. I wanted to dip into that a little and see what came out of it.&nbsp;"In the end though, when Michael sees his son asleep - he realises he isn’t actually alone and a piece of him is with him all the time - despite how difficult things might get. Ultimately, the tightrope he is on, isn’t walked on alone."&nbsp;

Maisie Cunnett-the Artist Partnership

Joshua Gochez

Ana Gonzalvo

My Management

Sylvie Briggs

Simon Battensby

Lee David Brown

Belle Palmano

Amanda Marie-rose

The Assembly Rooms

Henry Howard

Wash

Michael Balogun

Mychelle 'Tightrope' by Thea Gajic 

Mychelle-'Tightrope-'-by-Thea-Gajic-

Elton and&nbsp;Britney's reworking of Tiny Dancer gets the Joel Corry treatment, with a glossy video from Rebekah B Creative.&nbsp;"We knew the styling and choreography curated as a homage to Britney and Elton had to be the heart of the idea," says Rebekah. "We kept everything else fairly simple to let those elements speak the loudest."Shot in a studio with plenty of slick transitions and pulsating lighting, the video looks amazing, and matches the flurry of movement on-screen."The biggest struggle in videos like this - where the camera movement is almost choreographed with the routine -&nbsp;is the Steadicam op having an understanding of musicality. Luckily [Steadicam op] Marcus (Albertsen) grew up with dancers so it was an easy day."

Yazmine Sabri

Rebekah B Creative

Lucy May Miles

Marisa Garner Associates

Ailsa Robertson

Sam Crooke

JP Garcia

Rafael Ramirez

Harry Guest

Charlie Ring

Jake Loft

Kristiana Zhekova

Soo Hanh

Suzette Brisset

Alex Price

Sofia Paradis

Mark Whelan

Elton John, Britney Spears (Joel Corry Remix) 'Hold Me Closer' by Rebekah B Creative

Elton-John,-Britney-Spears-(-Joel-Corry-Remix)-'Hold-Me-Closer'-by-Rebekahbcreative

Georgia Twinn laments the dark side of the online experience, in Rebekah B Creative's promo for Raised By The Internet.&nbsp;Framed in the centre of a selfie-light, we see Twinn recording herself on her mobile phone in a small room, before being transported to a dark cyberspace abyss.&nbsp;As the view count shoots up, we see the artist's features get manipulated by AI filters, and her body tethered to a wall of screens.Dark and minacious, the grimy aesthetic perfectly suits the cautionary tale, and contrasts her vibrant styling.&nbsp;"Georgia is a TikTok OG, so she wrote this track from a place of experience," Rebekah says.&nbsp;"We start with Georgia posting on the internet and watching her post go viral, altering her and changing her until she’s connected to her first viral post as if it were a life source."

Matt King

Matt Nolan

Paul Mackay

Samantha Locock

Micheal Baugh

Tuncer Ozdemir

Nevzet Altinisik

Movement Coach : Taylor Dean

Benjamin David

Grace Ellington

Zach Bleach

Georgia Twinn 'Raised By The Internet' by Rebekah B Creative

Georgia-Twinn-'Raised-By-The-Internet'-by-Rebekahbcreative

Dir. Lx directs a breezy promo for Knucks ft Ragz Originale.&nbsp;Interspersed with frenetic cutaways of city streets and snapshots of&nbsp;a romantic narrative, the slick visuals match the upbeat pace of the track, and visualise the themes in an engaging way.&nbsp;Cutting between high contrast black and white, and warm-toned colour palettes, the aesthetic is glossy yet intimate, and perfectly fits the concept.&nbsp;

Ede Dugdale

Massimo Filippi

Joe Mutale

Danny Rumbelow 

Alex Kryszkiewicz

Robert Barlow

Eyaz Christy

Riccardo Garfalo

Deemy

Glassworks

Sean Matthews

Knucks ft Ragz Originale 'Far' by Dir. Lx

Knucks ft. Ragz Originale - Far (Official Music Video)

Camden Cox is hooked into a relationship that veers between the yummy to the toxic - and back again - in Rebekah B's stylishly-shot video for Elevated.Shot in a deserted nightclub, reality and fantasy collide in a number of dreamlike set-ups crafted with the characteristic skill by the&nbsp;director, with terrific use of colour. And the passion between Camden and her co-star&nbsp;looks pretty convincing.

Simon Oxley

Producer

75 videos featuring Simon Oxley

2023 (6)

2022 (12)

2021 (2)

2020 (1)

2019 (8)

2018 (5)

2017 (11)

2016 (12)

2015 (14)

2014 (4)

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