Production Manager

Rosen Savkov

Ali Kurr and Rina Sawayama are back together for another high-concept promo - a cinematic sci-fi drama with a twist, for Hold The Girl.This has Rina on a Westworld-type world - on a ranch in the Old Wild West. And her repeated attempts to escape the place are blocked by an unseen, magnetic force - she is caught mid-air after falling from the roof, or pulled 50 metres across the scorched grass - and brought back to her starting point in the house.&nbsp;But when the walls start to crack and the earth moves, she discovers an alternate universe: herself, dancing in a high-energy studio setup with fellow dancers, celebrating an unabashed freedom. This&nbsp;Dogville-style studio set-up eventually fuses with the strange period world, and Rina breaks free. But there is one more twist in the tale.[imgtoken data:1]Filmed in Bulgaria, shot by Diego Rosenblatt, and with choreography by Josh Pillmore, the video is the latest and arguably the most successful example of a superbly creative collaboration between the artist and director, which has always tested boundaries. Once again they have gone for something new, and leave the viewer marvelling at Sawayama's virtuosity."It was all about capturing the feeling of having the strength to leave a situation and then when that initial adrenaline rush leaves you," says Kurr. "All you are left with is the memory that can often leave you feeling even more alone."&nbsp;[imgtoken data:2]This is the latest in a collaboration that goes back to the start of both Kurr and Sawayama's&nbsp;careers. "We've been making videos together for over a decade now," reveals the director. "I constantly pinch myself on set when I think about how far we have come. From making videos in our flats with £50 art budgets to now getting to play with zip lines and stunt coordinators... we push ourselves each time to make something that's even more exciting and unexpected for her fans."This follows the acclaimed video for <a href="https://www.promonews.tv/videos/2022/06/23/rina-sawayama-hell-ali-kurr/76973" target="_blank">This Hell</a>, the first video released from the forthcoming Sawayama album, also called Hold The Girl. Kurr adds:&nbsp;"This drive and love for what we create, alongside her insane artistry as a musician, has resulted in Hold The Girl&nbsp;being one of my favourites to date and I can't wait to get back on set and start shooting something nuts again soon."

United Kingdom

Lyubika Georgieva

Victoria Yaneva

Shola B Riley

Joshua Gochez

Angie Broomfield

Chris Aliano

Grozdan Mihaylov

Jordan Kelsey

Plan B

Ali Kurr

Mayling Wong

Lyubo Yonchev

Mouthpiece

Partizan Darkroom

Four Elements, Bulgaria

Tom Connick

Will Frost

Manol Mitrev

Diego Rosenblatt

Samuil Djoganov

Ayo Alli

Igor

Nikolay Kerezov

Mario Popov

Dimitar Donchev

Antoni Stoev

Joshua Pilmore

Todor Sivov

Greta Stefanova-Kandzhova

Maria Koleva

Mona Leanne

Krasimira Petrova

Jack Williams

Assembly Rooms

Myles Bevan

Time Based Arts

Natali Borte

B.art Vfx Studio

Dirty Hit

Rina Sawayama 'Hold The Girl' by Ali Kurr

Rina-Sawayama--'Hold-The-Girl-'-by-Ali-Kurr

Ellie Goulding is trapped in a simulated dreamworld, in Sophia Ray's spectacular promo for Easy Lover, featuring Big Sean.&nbsp;The eccentric promo was shot in Sofia, Bulgaria, and explores a world whose characters aren't quite what they seem. In fact,&nbsp;they are Sims-like videogame characters that have found themselves in un-virtual reality...[imgtoken data:1]"It was inspiring to get the initial brief from Nathan Klein -&nbsp;Ellie's Creative Director - for this video, as he really mapped out the creative mood he wanted to take this new era for Ellie in, and gave me a lot of visual references to latch on to," says Ray."The concept of the video is based around these mysterious sim-like creatures, called Skins. These Skins are being controllable game-like characters - that live out bizarre 'realistic' lives in what appears to be a 'real' world. How and what is controlling them, however, remains unclear."The more the audience watch, the more we see the world and these Skins start to glitch and malfunction, giving the impression of a synthetic wider world where nothing is quite as it seems."The expansive world is created through stylish set design, otherworldly locations and a sense of enigmatic mystery, which perfectly encapsulates the artificial world Goulding inhabits.&nbsp;[imgtoken data:2]"Ellie wanted to play a few of the Skin characters in this world, where she could have a bit of fun with her styling and characterisation," continues Ray. "It was so cool to work with her and see these playful sides of her come out as she got into character."It was such a fun three-day shoot, as we travelled all over Sofia, Bulgaria shooting in crazy locations and finishing on a more chilled studio-build day, where we shot our game cube 'dollhouse' set up. Massive thanks to the production team, and Partizan, Mayling and Ayo for making the process so seamless and fun, Katie Dolan who trusted us implicitly and supported us along the way, and also the amazing Four Elements service team in Bulgaria."

Valeria Obretenova

Joana Nwamerue

Jade Denne

Valentin Georgovski

Grozdan Mihalov

Nathan Klein

Sophia Ray

Katie Dolan

Peter Kostov

Nikita Popkov

Rosen Ignatov - (bulgaria)

Krasimir Hazarbassanov

Hristo Genkov

Eduard Moskalenko

Genadi Kirov

Simeon Kirov

Remi Black

Todor Soviv

Amidat Giwa

Milen Ivanov

Lyudmil Ivanov

Alina Manova

Francesca Brazzo

Velislava Velkova

Sam Allen

Richard Fearon

Black Kite Studios

Anuar Bazargeldi

Post Tribe

Nadya Konakchieva

Chan Chung

Kasin Wang

Polydor

Ellie Goulding ft Big Sean 'Easy Lover' by Sophia Ray

Ellie-Goulding-Ft-Big-Sean--'Easy-Lover-'-by-Sophia-Ray

Ali Kurr reunites with Rina Sawayama to create a country, queer, celebratory, sizzling hoedown&nbsp;for This Hell.Marking the launch of Rina's new album Hold The Girl, Kurr's&nbsp;video for This Hell marries punchy line-dancing, exquisite styling and mesmerising cinematography, to create an immediately iconic visual that celebrates the 'eternal damnation' of the LGBTQIA+ community.[imgtoken data:1]&nbsp;Shot in Bulgaria - with production by Four Elements - the concept focuses on Rina marrying her two lovers, whilst pesky protestors try their best to break up the celebration.None of this phases the group, as they party the night away under neon lights, setting the wedding cake on fire, drinking shots and performing one of the most unique first dance numbers ever put on-screen. It all makes Hell look&nbsp;like the place to be.

Vicky Yaneva

Shanice Burton

Callum Sterling

Summer Jay Jones

Joshus Gochez

Jordan Kesley

Ayomide Alli

Diko Buchukov

Eduard Muskalenko

Genadi Ivanov

Joshus Pilmore

Gregg Lennon

Gergana Ivanova

Immerse Fx

Chester Lockhart

Rina Sawayama 'This Hell' by Ali Kurr

Rina-Sawayama-'This-Hell-'-by-Ali-Kurr

Sophia Ray directs a whimsical fantasy epic for Years &amp; Years and Galantis.&nbsp;Inspired by films like Labyrinth&nbsp;and Gretel &amp; Hansel,&nbsp;the video for Sweet Talker&nbsp;is a sweet yet dark take on a fairytale, where Y&amp;Y's&nbsp;Olly Alexander finds himself trapped in an enchanted castle by a mysteriously sexy Beast.The concept takes the mythical tale of King Midas and turns it on its head, as Olly finds a magic sword on his escape - which turns anyone he slays into candy.Ray shows off her talent at creating interconnected yet distinctive set pieces - <a href="https://www.promonews.tv/videos/2021/09/07/sigrid-burning-bridges-sophia-ray/72699">most recently seen in her video for Sigrid's Burning Bridges</a> - in an exhilarating fashion,&nbsp;breathing life into a candy-coloured version of a medieval fairytale.It's an alluring aesthetic in which Olly Alexander can explore his mercurial on-screen presence&nbsp;- and offer a glimpse of his naughty side.&nbsp;

Partizan

Nick Royal

Jimmy Owen Jones

Jonny Thorpe

Glassworks

Jordan Markov - Immersefx

Kexin Wang

Louis Danckwerts

Years & Years, Galantis 'Sweet Talker' by Sophia Ray

Years-&-Years,-Galantis--'Sweet-Talker-'-by-Sophia-Ray

Allie Avital travelled to rural Bulgaria with Hundred Waters&#39; Nicole Miglis to create a striking collision of old and new for the euphoric alt-pop of Wave To Anchor.With costume changes, dancers and Miglis&#39;s appealing personality, this follows pop video conventions, situated in a very unusual place - a backwater of Europe, which seems much the same as it has for centuries. The results are fascinating, uplifting, and more than a little bit wacky - particularly the bits where Miglis performing in traditional dress&nbsp;in a barn full of sheep...&nbsp;

Rosen Savkov

Production Manager

Videos featuring Rosen Savkov

2022 (3)

2021 (1)

2018 (1)

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