Focus Puller

Michael Hobdell

Caroline Hajny has created a mysterious, captivating promo for pianist Jack Herer.

United Kingdom

Caroline Hajny

Denisa Cantor

Deadbeat Films

Jack Thompson-Roylance

George Tsamis

Fabricio Brandi

Alex O'Brien

R & P Fusion

Marisa Garner Associates

Jack Herer 'Take Too Long' by Caroline Hajny

Jack-Herer-'Take-Too-Long'-by-Caroline-Hajny

Liv East daydreams during a drive in the countryside, in Caroline Hajny's gently smouldering video for Kitchen."We had been planning this shoot for a long time, but had to push the shoot for various reasons," says Hajny. "So when we finally got around to it, in a matter of hours everything just fell into place: we caught the last summery day of the year, the underwater location came through, we found the perfect 70s kitchen and somehow ended up shooting with this sick vintage Jaguar.<blockquote>We wanted to make it sexy without being too obviously sexy.</blockquote>"The track has such a summery and sensual vibe to it that we really wanted to embrace. I&nbsp;guess make it sexy without being too obviously sexy was our motto for this one."The video is set around Liv's steamy daydream on long drive during a hot summer's day - Michael, Liv and I have worked together quite a few times so we went into the shoot with an overall concept and let it unfold on the day."&nbsp;&nbsp;

Lisa Blofield

Anusha Solanki

Andi Chu

Black Kite Studios

Liv East 'Kitchen' by Caroline Hajny

Liv-East-'Kitchen'-by-Caroline-Hajny

Omar Blair-Mangat directs a hypnotic performance promo for&nbsp;Arun Blair-Mangat.&nbsp;A upcoming star of musical theatre in London's West End,&nbsp;Arun developed and played the groundbreaking&nbsp;gender non-conforming role of May in Max Martin’s hit musical &amp; Juliet, and followed in his mentor Billy Porter’s footsteps in Kinky Boots.Diving Back In is Arun’s breakout song as a pop artist; pulling inspiration from the disco titans of the 70s, it captures his cheeky, bubbly, fluid energy, and puts it in a bottle for whenever you need a sip (or two!).&nbsp;The studio-based video spans several colourful vignettes, with&nbsp;minimalist art direction adding an extra flair&nbsp;to the concept.&nbsp;

Omar Blair-Mangat

Nari Blair-Mangat

Bernat Bonaventura Hortal

Marco Caleca

Erin O’garro

Marko Vrbos

Shanice Noel

Caterina Mannarino

Arun Blair-mangat

Alex O’brien

Arun Blair-Mangat 'Diving Back In' by Omar Blair-Mangat

Arun Blair-Mangat - Diving Back In (Official Video)

Caroline Hajny directs Willie XO and Dappy&nbsp;in her breezy promo for Good Times.&nbsp;Shot within a Southend arcade, the artists perform in front of the bright lights and vibrant graphics in the venue, intermittently trying out different games and having a laugh throughout.&nbsp;

Laura Prast

Louis Johnson

Francesca Jones

Chrissy Premilli

Kim Jarrett

Atlantic Records

Hip Hop

Grime

Willie XO ft Dappy 'Good Times' by Caroline Hajny

Willie-Xo-Ft-Dappy-'Good-Time'-by-Caroline-Hajny

Caroline Hajny directs a bold, vibrant promo for Leah Weller's Something Sacred.&nbsp;Focusing purely on performance, with an injection of projected patterns and dramatic silhouettes, the video perfectly mirrors the enigmatic vibe of the track, and places Weller front and centre in the concept.&nbsp;Creative lighting effects and slick styling elevate the aesthetic, which maintains an authentic, gritty feel throughout, reflecting Weller's brand of edgy pop-rock.&nbsp;[imgtoken data:1]

Azzurra Bonaldo

Rock

Leah Weller 'Something Sacred' by Caroline Hajny

Leah-Weller-'Something-Sacred'-by-Caroline-Hajny

Omar Blair-Mangat directs the video&nbsp;for Pauli The PSM’s I Got The Beat as an homage to the two places that Pauli considers home - Edmonton in north east London,&nbsp;and the drum kit.The musical film explores black masculinity, identity and the importance of personal history. 35mm Kodak stills taken by Blair-Mangat are woven throughout. Terrific stuff.[imgtoken data:1]

Benjamin Thomas

Penny Black

Orsolya Szabo

Houmam Abdallah

Pauli The PSM 'I Got The Beat' by Omar Blair-Mangat

Pauli-The-Psm-'I-Got-The-Beat'-by-Omar-Blair-mangat

Caroline Hajny's promo of Maison Bent's AW21 collection, premiering during London Fashion Week, features Leah Weller - a Londoner of St Lucian and English heritage - performing her fourth single&nbsp;Strangers.Maison Bent celebrates&nbsp;Caribbean style with the new collection, echoing the working class fashions of Generation Windrush - a direction that was inspired by Bent's conversations with her grandfather about life for Black people in London in the 1960s.Caroline Hajny approaches the film visuals using vivid colour schemes to contrast with the neutral hues of the collection. A distinctive fish-eye lens creates a vintage universe of bold and exaggerated optics, with Weller's performance intercut with the presentation of the collection.

Delenn Vaughan

Sunny Cradock

Soul

Leah Weller 'Strangers' by Caroline Hajny

Leah-Weller-'Maison-Bent---Rocksteady-//-Strangers-'-by-Caroline-Hajny

Having collaborated with Headie One and Fred again.. on her latest release, FKA twigs has collaborated&nbsp;with director Emmanuel Adjei on the magisterial video for Don't Judge Me - a metaphorical exploration of&nbsp;the experience of being Black and British today.This is&nbsp;a double whammy of two distinct sequences that have their own riveting quality, and then weave together towards the greater message. Like most things created by twigs and Adjei - directors who are working together for the first time -&nbsp;they gradually create&nbsp;an indelible&nbsp;impression.[imgtoken data:1]On the one hand, there is twigs herself, sitting in a chair&nbsp;a grand room in a grand English house. But can she escape what reveals itself to be a gilded cage. Before she can get through the door of the room, unseen forces drag her back to the chair. When she negotiates the door, she only gets so far before flying back to her first position once again. It's a continual struggle, which increasingly calls upon angular choreography as well as wirework.&nbsp; &nbsp; &nbsp;And then in a mysterious counter-scenario to twigs's struggles, we are taken into another scene, the details of strange and shocking&nbsp;sculpture, and the people surrounding it. The artwork is Kara Walker's fountain sculpture Fons Americanus, a&nbsp;satirical take on a classic Victorian mode of art, cast in concrete - which has exhibited at the Tate Modern in London. The cast around the sculpture are eminent Black Britons - listed below - who have shared a particular struggle, shaped by&nbsp;cultural, systemic and structural biases,&nbsp;to be who they have become.[imgtoken data:2]"From someone’s appearance, we are unable to judge whether a person discriminates over colour, sex, religion, or gender," says Emmanuel Adjei, talking about the theme of The Invisible Oppressor, which has informed the video for Don't Judge Me.&nbsp;"The oppressors within the people surrounding us, most often remain invisible until their abuse against others is revealed. This is one of the reasons why, for generations, discrimination is so hard to fight. Who must the victim fight against if it can’t identify the perpetrator?[imgtoken data:3]"In this audio-visual document we get to witness artists FKA Twigs and Headie One, amongst other Black British influentials, fighting against invisible forces of judgement and oppression. Having the enormous Victorian-inspired fountain 'Fons Americanus'&nbsp;by visual artist Kara Walker - depicting the historical, sorrowful story of slavery and colonization - as our setting, and particularly as the spirit of the film, this important monument creates another layer of depth and meaning to an invisible yet shared history."

Emmanuel Adjei

FKA Twigs

Alex Chamberlain

Object & Animal

Morgan Clement

Dom Thomas

Chanel Parkinson

Ty Hack

Paul Özgür

Jomar O’Meally

William Pope

Paulina Rzeszowska

Theo White

Taiba Taiba

Marina Belfon-rose

Matt Newman

Trim Editing

Joppo Te Veldhuizen

De Grot

Mathematic

Hadi Dahrouge

Fred Brandon

Matthew Josephs

Scott Wright

Young Turks

Elisa Spigariol

Bea Sweet

Mikaella Zarka

XL Recordings

FKA twigs, Headie One, Fred again.. 'Don't Judge Me' by Emmanuel Adjei & FKA twigs 

Fka-Twigs,-Headie-One,-Fred-Again...-'Don't-Judge-Me'-by-Emmanuel-Adjei-&-Fka-Twigs-

Caroline Hajny directs a quite literally introspective promo for Liv East, delving into the artist's psyche with distorted abandon.&nbsp;The video for Demonz pays homage to the vivid aesthetic of Giallo films, focusing on bold primary colours whilst experimenting with the texture and format of 16mm film.&nbsp;Anchored by a haunting performance and a similarly ethereal soundtrack, the video takes viewers on a transcendent journey of the mind - albeit, a hyper-stylised version of events.&nbsp;"Liv had a really strong idea about where she wanted to go with the visuals for Demonz," explains Hajny. "To really hone in on the idea of entering Liv’s mind we decided to experiment with a lot of in camera effects and really push the format of 16mm."Working with Michael [Hobdell, DoP]&nbsp;was amazing. He’s never afraid of trying things out, so we ended up playing around with different kinds of distortions to achieve the look to represent Liv’s state of mind in the demon world."

Leon Frind

Davide Scalenghe

Nedda Nagel

Kyri Anastasia

Megan Lee

The Mill, London

Dance

Electronic

Liv East 'Demonz' by Caroline Hajny

Liv-East-'Demonz'-by-Caroline-Hajny

Nathan James Tettey directs a poignant promo for #OFB Bandokay and Double Lz, featuring&nbsp;Abra Cadabra.Dedicated to&nbsp;Mark Duggan and the&nbsp;innumerable black lives lost to police brutality, the video is a testament to the fight against racism throughout the world.Focused on a series of vignettes that visualise everyday life, the artists go about their daily routines, which are disrupted by a threatening&nbsp;group of men - undercover police who are a law unto themselves.&nbsp;Intercutting performance with documentary footage from a variety of Black Lives Matter marches, the video is a powerful statement, and a devastating mirror to our broken society.&nbsp;

Nathan James Tettey

Nkem Egbuchiri

Untold Studios

Annie Ayres

Tia Varnnard

Mike Moore

Grant Sandy Phillips

Bradley Panda

Jerzy Gudjonsson

Jade Adeyemi

Ollie Paxton

Yoomin Lee

Rat Trap Entertainment

Cheyenne Enninful

Denis Norty

#OFB Bandokay & Double Lz ft Abra Cadabra 'BLM' by Nathan James Tettey

#ofb-Bandokay-&-Double-Lz-Featuring-Abra-Cadabra--'Blm'-by-Nathan-James-Tettey

Remi Laudat directs a fiery performance video for Stefflon Don.&nbsp;Exploring empowerment and freedom, the artist celebrates her Jamaican heritage with playful, edgy vignettes, which lean into a hyperreal&nbsp;style and perspective.&nbsp;Flipping from group choreography to solo performance setups, the excitable aesthetic is layered with vibrant lighting and set design, resulting in a feel-good vibe that encourages viewers to get up and show off their best moves... though we don't suggest attempting any of this in a working kitchen like in&nbsp;this promo.&nbsp;

Remi Laudat

Cora Rodriguez

Academy Films

Maurizio Von Trapp

Ella Giradot

Bryony James

Kaname Onoyama

Rachel Wood

Danny Hayward

Studio Augmenta

Toni Blaze

Tasa Ikie

Summar Hunjan

Laura Cairney-keize

Marshall Street Editors

Thomas Mangham

The Mill

Charlie Morris

Bruce Langfield

Dan Pryor

Donatella

Cinelab Film and Digital

Stefflon Don 'Move' by Remi Laudat

Stefflon-Don-'Move'-by-Remi-Laudat

Little Mix set off to Mars for some virtual R&amp;R,&nbsp;in Sophia Ray's video for Holiday.&nbsp;Heavily inspired by fantasy and surrealism, we see the girls perform in a series of computer generated environments, switching their look from real-life mermaids to giant goddesses on a space beach.Combining a VFX-heavy concept with a more commercial pop vibe, the video remains pure Little Mix - confident and sassy&nbsp;with an overarching sense of fun.&nbsp;Brendan Bennett's magical VFX work contributes to the overall aesthetic, adding a kaleidoscope of colour and textures to complement the dynamic performances.&nbsp;

Sophia Ray

Mayling Wong

Partizan

Charlie Scannell

Tom Kelly

James Blann

Jamar O'meally

Lucy Cooper

Zack Tate, Jamie Mcfarland

Aaron Carlo

Heidi North

Kit Wells

Alex Gregory

Brendan Bennett

Mouthpiece

Kat Catteneo

Sony

Little Mix 'Holiday' by Sophia Ray

Little-Mix-'Holiday'-by-Sophia-Ray

Director James Arden captures the electrifying July Jones in a performance-based visual exploration of autosexuality, desire and voyeurism.Shot on a mix of digital formats and a hunting camera, the artist is seen in a white space, watching her own sexual experiences on television screens while black wires, twisting around her body, try to restrict her and her animalistic impulses.

The Trash Factory

Nicolee Stin

Joshanne Dar

British Mustard

Kristiyàna

Kat Krupa Ringuet

Beth Roberts

Agile Films

Bubble TV

Alt Pop

July Jones 'Switch It Off' by James Arden

July-Jones-'Switch-It-Off'-by-James-Arden

Jesse May Fisher&#39;s sultry and glowing video for Niomí&#39;s Like Fire symbolises a&nbsp;relationship ruptured and the rituals associated with heartbreak.Feelings of grief are satiated by fantasies of revenge in a dark and feminist tale of love lost.

Jesse May Fisher

Niomí O' Rourke

Luciana Riso

Ana-maria Acomanoai

Rosie Haliwell

Marianthi Hatzikidi

Irene Tedj

Hedvig Ahlberg

Vlad Barin

CHEAT

Galang

Niomí 'Like Fire' by Jesse May Fisher

Niomí-'Like-Fire-'-by-Jesse-May-Fisher

Filmawi&#39;s ethereal video for Hamzaa&nbsp;is located on a mist-shrouded beach, where a dancer appears to walk on water, finding inspiration through the gloom, while Hamzaa herself provides a calming presence.Hamzaa describes the clip for her song Red as her &ldquo;most vulnerable moment, shared with the world, so others can see there is a way out...&rdquo; And the pre-eminent colour is definitely blue.

Filmawi

Carla Steinberg

COMPULSORY

Hamzaa 'Red' by Filmawi

Michael Hobdell

Focus Puller

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