Art Director

Max Bellhouse

In a 20th anniversary celebration of Christina Aguilera's classic ballad Beautiful, Fiona Jane Burgess delves into what is plaguing the youth of today in a series of striking tableaux that focus on the threat of social media and 'influencer' culture on the wellbeing of the impressionable young.The video starts with a series of children blankly staring at their phones, their eyes lit up by their phone screens. Burgess brings each character’s insecurity to life as the camera pans from different perspectives. Young girls stare at themselves in the mirror, covered in cosmetic surgery incision lines, not convinced by the song’s powerful lyrics.&nbsp;But ultimately, as with Aguilera's classic song, this is ultimagely a message of hope.&nbsp;The video ends with a powerful shot of kids playing hopscotch and climbing trees. It is a reminder that should be instilled in every child; it’s okay to just be a kid.[imgtoken data:1] FIONA JANE BURGESS:“This film is a love letter to young people in 2022. It’s an acknowledgement of the fact that social media has totally transformed our relationship with our bodies, and in turn, our mental health."Young people are constantly fed images of unrealistic beauty standards, and with more images and influencers than ever circulating online, it’s virtually impossible to control what information young people consume. This in turn has created an online world which can be as positive as it is volatile. This film explores the tension between progression versus regression in terms of beauty standards and how our cultural relationship to it has evolved in the last twenty years, specifically in relation to the impact it’s having on children and young people.[imgtoken data:2]<blockquote>My hope is that this film opens up a conversation around... images and messages children are consuming.</blockquote>"Research suggests that time spent on social networking sites is associated with body image issues and disordered eating in teens. According to emergency room trends, there’s been a 50% increase in reported self-injury among teenagers since 2009."According to a paper published in the British Journal of Health Psychology, more than half of girls and one-third of boys ages 6 to 8 are unhappy with their body weight. And more than 80 percent of 10-year-olds are afraid of being “fat.” This is heartbreaking. This needs to change. And this film aims to be part of that change.[imgtoken data:3]"This film is an act of resilience. A celebration of courage and self love. A love letter, a signal for change in the way we perceive beauty. My hope is that this film opens up a conversation around the potential harm associated with what images and messages children are consuming, if it’s not spoken about and discussed."I think a lot of children and young people feel suffocated by the online world but don’t know if they’re alone in feeling this way, so for me this film is about acknowledging that they aren’t alone, that it’s normal to have insecurities and to try to have a balanced view of social media and not let it dictate the way we think of ourselves.”&nbsp;&nbsp;

United States

Fiona Jane Burgess

Blair Smith

SMUGGLER

Elizabeth Doonan

Chanel Parkinson

Robert Diment

Andreas Bjørseth

Josh Brooks

Ola Austad

Seth Crosby

Natalie Wilkins

Josh Knight

Grace Ellington

Jo Lewandowska

Okay Studio

Julien Alary

Untold Studios

Hannah Ashby Ward

Lane Casting

Kodak

Digital Orchard

Christina Aguilera 'Beautiful (2022 Version)' by Fiona Jane Burgess

Christina Aguilera - Beautiful (2022 Version)

Samuel Bradley teams up with The 1975 for I'm In Love With You, the third video of the campaign for upcoming album Being Funny In A&nbsp;Foreign Language, created by Bradley, creative director/stylist&nbsp;Patricia Villirillo and 1975 frontman Matty Healy.&nbsp;In keeping with the previous two videos for&nbsp;the campaign, the promo is shot on 16mm film, and as with <a href="https://www.promonews.tv/videos/2022/07/12/1975-part-band-samuel-bradley/77293" target="_blank">Part Of The Band</a> establishes an attractively vintage black and white aesthetic. But this one, written by Healy, also acts as a sequel of sorts&nbsp;to&nbsp;one of the band's most memorable videos - and one of Healy's most memorable performances as a Chaplin-esque circus clown -&nbsp;in&nbsp;<a href="https://www.promonews.tv/videos/2016/04/25/1975-change-heart-tim-mattia/40941" target="_blank">A Change Of Heart</a>, released back in 2016.[imgtoken data:1]Acting as a nod to the past -&nbsp;whilst reflecting on where the band are now, six years on -&nbsp;it's a beautifully made visual. And there is also noteworthy performance from&nbsp;Katie Collins, reprising her hero role from the A Change Of Heart video, and who also choreographed the piece.The film features everything from dancing clowns - to a special guest appearance from Phoebe Bridgers.

United Kingdom

Katie Collins

Jinjo Casting

Patricia Villirillo

Samuel Bradley

Matty Healy

Jamie Glydon

Natalie Steiner

Cora Rodriguez

Amelia Studios

Ed Blow

Matt Moffatt

Jaime Ackroyd

Zoe Travica

Tom Wynborne

Jamie Cobb

Neil Blakesley

Sinan Yilmaz

Anastasiya Cherkasyuk

Matt Mullhall

Elaine Lynskey

Toby Heard

Pundersons Gardens

John O’Riordan

Bubble TV

Ben Gallagher

Richard Greenwood

Dirty Hit

The 1975 'I'm In Love With You' by Samuel Bradley

The-1975-'I'm-In-Love-With-You'-by-Samuel-Bradley--,creative-Director---Patricia-Villirillo-,creative-Director---Matthew-Healy,written-By---Matthew-Healy

Charles Mehling has delivered some stark and bold visuals - beautifully shot by DoP Rob Witt - for the return of Emeli Sandé, where a tempestuous beach and vertiginous&nbsp;cliffsides takes on on&nbsp;epic qualities&nbsp;fit for the direct emotional surge of Hurts.A striking, muscular man - representing the culprit&nbsp;in Emeli&#39;s heartbreak&nbsp;- claps and beats his chest&nbsp;along to the track,&nbsp;joined by&nbsp;a flapping vulture, no less,&nbsp;in all its glaring and wild intensity.As the&nbsp;man freely makes his way through the rocky, expansive location he&nbsp;leaves&nbsp;Emeli&nbsp;in his wake,&nbsp;wailing&nbsp;at a grey,&nbsp;uncaring&nbsp;ocean. And she really does deliver the message of the song.&nbsp;

Max Bellhouse

Art Director

Videos featuring Max Bellhouse

2022 (2)

2016 (1)

2008 (1)

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