Director

Mark James

A love story blossoms in the most unlikely of locations, in Fred Rowson's playful promo for Mae Muller.&nbsp;The video for I Just Came To Dance plays out like a Gucci shoot on a golf course, with a bit of The Virgin Suicides thrown in for good measure, and sees Mae attract the attention of a golfing guy with gorgeous looks but&nbsp;a flatlining personality.[imgtoken data:1]Mae can’t decide whether she wants to get with him or kill him. So, instead, she toys with him.Conceptually opposite to the lyrics of the track - you are definitely not meant to be busting moves in the middle of a golf course, but that doesn't&nbsp;stop&nbsp;Muller and friends -&nbsp;the video is imbued with director Fred Rowson's comedic, slightly surreal style, and it will keep viewers on their toes throughout.&nbsp;&nbsp;

United Kingdom

Lucy Cooper

Kharmel Cochrane

Naomi Weijand

Darcey Simmons

Curtisha Kruythoff

Oluwatosin Omotosho

Sarah Adewunmi

Jade Denne

Soki Mak

Fred Rowson

Tara Sadeghi

Blink

Emily Tedrake

Ryan Delahunty

Jack Reynolds

Laura Northover

Lizzie Jones

Kerry Green

Josh Brooks

Juan Minotta

Claudimar Neto

Ross Kwan

Zara Ali

Samuel Marr

Richard Fearon

Kelvin Chim

George Leo Manby

Black Kite Studios

Mae Muller 'I Just Came To Dance' by Fred Rowson

Mae Muller - I Just Came To Dance (Official Video)

Ben Newbury helms a scintillating and breathless POV journey of a rocket-powered space woman as she flies across the globe, Iron Man-style, for Navos and Galantis's uplifting dance anthem What It Feels Like.Newbury has harnessed the latest in both drone and greenscreen technology to create this action-packed extravaganza, to make it feel like a woman really can fly - speeding through&nbsp;some glorious landscapes, both natural and urban - until she makes a truly spectacular&nbsp;crash-landing.[imgtoken data:1]&nbsp;"You know you’re on to a basic concept that will probably make a good video when each time you talk it through everyone keeps having more and more ideas for it -&nbsp;that totally happened with this," says Ben Newbury. "I have to give props to the commissioner John Hassay. He was looking for a video that: a young audience would watch to the end;&nbsp;a video that captured euphoria (the feeling not the TV show). Challenge accepted.<blockquote>Having a wild visual idea is one thing but you’re only going to hook the audience if they connect to it.</blockquote>"So the pitch was this… we experience the explosive, psychedelic journey of a spacewoman as she re-enters the atmosphere and hurtles round the surface of the earth - all from a POV inside her helmet. This hyper-colour, over-saturated, warp speed journey takes us from the edge of space, through epic mountains, forests, cities and deserts, flying through impossibly small spaces and trippy VFX wormholes, to match the euphoric feeling of the track. Before she smashes into the ground. Easy peezy."The flight itself was created with FPV drones, filmed around the world, frame matching different takes to create one sequence. Adding in the initial fall from space and trippy wormholes in VFX. Once our VFX wizards had the edit stitched together, and we had all enjoyed another Covid test, we headed to the XR stage in Garden Studios. After some careful testing, Olly Nice our cinematographer extraordinaire rigged the camera inside a space helmet, created by our fabulous art director Katie South, ready for the XR screens to play back the journey.[imgtoken data:2]"The XR screen array enabled us to perfectly match the lighting in the reflections inside the helmet and on her hands and arms, allowing our space woman to appear to look around and throw her arms out in time with the flight (as well as becoming the desert backdrop and lighting for our final shot). Our wonderful actress Poppy Christie positioned herself underneath the camera, while our SFX team (the whole rest of crew) held all manor of wind machines, spritzers, leaf blowers and smoke machines ready for launch. This made the final video pretty much a one-taker, with everyone firing smokers and squirting water at the camera."One goal I kept coming back to throughout pre-production was to make sure the video was about the emotional experience the space woman was having on her journey down to earth. Having a wild visual idea is one thing but you’re only going to hook the audience if they connect to it. If they care. It needed a human element to create that sense of jeopardy. So our solution was to shoot a plate shot of Poppy performing the flight facing the XR screen without the helmet, then composite that as a reflection into the visor in a final round of post, to allow the audience to see her performance.[imgtoken data:3]"Pulling all this off would not have been possible without the brilliant Ramy Dance and Alessia Lendrum from Common People Films. Alessia harnessed the true purpose of the internet, organising FPV drone pilots all around the world, who shot in deserts, mountains, jungles and cities to create the amazing footage that makes up the flight."Big shout out to Tom Bailey and Greg Ayala at FNDM who designed the artwork that kicked off the thought process. I also want to thank our head leaf blower op and PA - Ynez Myers, AC - Mark James, HMU - Eliza Clarke, the Drone Pilots - Luca Morandini, Fabrizio Botto, Smirnov Dmitrii Olegovich, Zakir Mohammad &amp; Jerry Chan. Then on Edit - Matthew Blacklock, Grade - Kathryn Dymmock, Sound Design - James Hall and our VFX brains - James Taylor, Darri Thorsteinsson and Shivam Solanki. As well as Andy Roberts, Amy Collins and Mariama Camara. And finally Navos and Galantis for making such a massive banger."

Ben Newbury

Alessia Lendrum

Las Bandas Be Brave

Common People Films

John Hassay

Olly Nice

Ramy Dance

Ynez Myers

Katie South

Eliza Clarke

Matthew Blacklock

Katie Dymmock

Coffee & TV

Darri Thorsteinsson

Shivam Solanki

James Taylor

Poppy Christie

Island Records

Dance

Navos X Galantis ft YOU 'What It Feels Like' by Ben Newbury

Navos-X-Galantis-'What-It-Feels-Like-Ft-You'-by-Ben-Newbury

Rik Burnell's latest video for Orlando Weeks has the ex-Maccabbee stomping over dazzlingly blue screenprint designs with his friends, including guest vocalist Katy J Pearson. Then there's the guy in a field who's cracking a whip.The video for Bigger follows in the eccentric, graphic-informed sensibility of Weeks's previous videos for new album HOP UP. This one is arguably the most reverential of old music video styles, with its use of bluescreen and wide angle lenses, but that suits a track that combines various musical influences of Eighties and Nineties."Building a relationship across the videos, we have learned&nbsp;that ideas can be magnetic without having to understand why," declares Burnell. "Our starting points [for Bigger] were gif-like 90’s wrestling figures, those that have one signature move, cyanotypes that Orlando had been working on, some friends he wanted featured in the video - and Westerns."Most of the video was shot on an 8mm wide angle lens to playfully distort perspectives, and the infectious stomp and groove of the track informed the edit - trying to find patterns and iterations to keep it kind of repetitive yet also fresh."

Rik Burnell

Gabriel Jones

Federico Belloli

Laura Szydlowski

Craig Griffiths

Nomad Editing Company

Dan Levy

Rascal Post

No.8

Rob Peacock

PIAS

Kodak

Alternative

Indie

Orlando Weeks 'Bigger' by Rik Burnell

Orlando-Weeks-'Bigger'-by-Rik-Burnell

Deb Never wakes up to find a plant growing out of her chest in Quba Tuakli's video for Funky - a quirky and cartoonish satire on music biz exploitation.Tuakli's video for the alt-pop producer-performer shows what it's like to dream of a world full of what you love, but waking up to something different. After the literal blossoming of her talent, Deb Never encounters a shark-like label executive who forces her into a contract. And as a result, she ends up being buried...[imgtoken data:1]“The concept of the film is pretty simple; nurture yourself in a world that wants you to conform, and chase your potential, even if it’s scary," explains Tuakli.&nbsp;"Currently, I’m enjoying the process of character creation. Working with our lead Adam to realise the label exec character I dreamed up was the highlight of the shoot. Deb was a vibe to work with, affable and professional – when an artist is mingling with the crew and cracking jokes, everyone has more spring in their step.”

Quba Tuakli

Zoe Travica

Caviar

Eleri Evans

Sorcha Shepherd

Sam Barnham

Joel Honeywell

Jeff Celis

Ash Halliburton

Mika Lapid

Samm Agnew

Terri Higgins

Jess Summer

Road Casting

Andre Rodrigues

The Assembly Rooms

Alex Gregory

Hands 

Alt-Pop

Deb Never 'Funky' by Quba Tuakli

Deb Never - Funky (Official Music Video)

Rik Burnell directs and shoots a spectacularly offbeat promo for Orlando Weeks.&nbsp;Shot at the&nbsp;Romney Marshes, the video oozes surreal, parallel-world vibes, with abstract suggestions of a narrative colliding with stylish vignettes.&nbsp;You can't help but smile and get sucked in to the pure absurdity of the concept, and guest star&nbsp;Lolly Adefope fits right in, with brilliant timing and a knack for mirroring Weeks's every movement.[imgtoken data:1]&nbsp;

Luke Fraser

Dimension 2

Chris Starkey

Daniel W Fletcher

James Bradley

Lolly Adefope

Loop Talent

Orlando Weeks 'Deep Down Way Out' by Rik Burnell

Orlando-Weeks-'Deep-Down-Way-Out'-by-Rik-Burnell

A freckle-faced girl (Annes Elwy)&nbsp;goes on a psychedelic picnic in the countryside - with crisps and glue on the menu - in the video for Play by Gulp (Guto from Super Furry Animals), directed by Mark James, photographed by Ryan Owen Eddleston. And it was shot, of course,&nbsp;on location in sun-drenched Wales.

Ryan Owen Eddleston

Annes Elwy

Gulp 'Play' by Mark James

Gulp - Play

Mark James

Director

Videos featuring Mark James

2022 (2)

2021 (3)

2013 (1)

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