Wardrobe

Kirsty Stewart

KC Locke directs an effortlessly engaging&nbsp;promo for long-time collaborator&nbsp;Pip Millet.Shown in a selection of cityscape vignettes,&nbsp;Millet performs My Way with a natural confidence, showcasing a relatable and assured side of her personality.&nbsp;The cinematography very much mirrors this energy, and captures a raw, refreshing aesthetic that feels both unfussy and heightened simultaneously."Working with Pip&nbsp;now across the last three years shooting 13 videos together has been an amazing experience," says KC Locke. "I really enjoy the long term collaborations I have with artists and feel it creates the best results. Having time to get to know each other's&nbsp;process really opens up opportunities to push the boundaries and build a trusting relationship."I feel like I create my best work with long term collaborators, even if it's&nbsp;a new collaboration, once trust is built&nbsp;I feel it opens up a world of possibilities."Pip has been part of my growth as a director, from shooting our first video with just myself and Danny Usman pulling focus to now larger scale productions. It's been a great journey and I am excited for the next steps!"

United Kingdom

KC Locke

Lewis Nicholson

Marisa Garner Associates

Swords & Eagles

Isa Perez

Nick Platt

Rick Joaquim

Jenny O'Sullivan

Tomos Pierce

Mihai Virlan

Danny Usman

Martin Welsby

Chante Lauren Brown

Ales Maya

Jamil Shaukat

Sony Music

Pip Millet 'My Way' by KC Locke

Pip-Millet-'My-Way'-by-Kc-Locke

Saorla Houston helms a terrific vehicle for FLO, who fly off to Greece for a holiday,&nbsp;going 'all in' for Summertime.This video for a new girl group with the classic R&amp;B sound,&nbsp;has the girls shooting from mini-cams in addition to the key camera, radiating energy and happy vibes. It's well executed, and really feels that FLO had a fun time making it.[imgtoken data:1]"We shot this video over two days in Greece in mid-July," explains Houston.&nbsp;"The video was built from the girls' personal perspectives of their holiday; each of them - Stella, Renée and Jorja -&nbsp;had their own cameras to shoot on. It was a chance for them to take control of the camera and be their own directors."Their personal videos were the base of the edit, which was accompanied by hi-res footage shot on Alexa Mini which showcased their interactions with each other&nbsp;and their performances in six different locations around Athens - a hotel, bar, beach front restaurant, villa with a pool, car and a boat."My aim with this video was to showcase their friendships, energy and individual personalities, while giving the audience insider access to the world of FLO."

Saorla Houston

Rosie Cartright

Evelina Evangelia Stoltidou

Studio Island

Joe Harvey

Daniel Usman

Megan Lee

Island Records

FLO 'Summertime' by Saorla Houston

Flo-'Summertime'-by-Saorla-Houston

Avesta Keshtmand directs a slick, studio-set promo for up-and-coming girl group FLO.&nbsp;With a stripped-back, futuristic vibe, we see the trio perform their track Immature in a black infinity studio, with minimalist art direction that suggests a sci-fi, space-inspired environment.&nbsp;The focus here is on introducing viewers to the new group, and with sharp choreography, inspired styling and an effortlessly cool vibe, it's clear why the girls are already creating such a buzz.&nbsp;"With Immature, I wanted to transport FLO into a new aesthetic realm, showing them in power and prowess for their second video," says director Keshtmand.

Alan Scott

Joshua Gochez

Avesta Keshtmand

Ella Woolgar

OB Management

Agile Films

Quinn Titsworth

Peter Bishop

Precious Mahaga

Sana Khan

Ali Copland

Wolf Wasserman

Orlando O’mahoney

Aida García Vega

Kash Powell

Aliyah Willoughby

Jasmin Hamilton

Saba Khan

Kevin Corry

The Assembly Rooms

Jonny Thorpe

Glasssworks

Patrick Armstrong

Glassworks London

Urs Furrer

Nils Crompton

Kyle Obley

Island / Universal

FLO 'Immature' by Avesta Keshtmand

Flo-'Immature'-by-Avesta-Keshtmand

KC Locke directs a tender promo for Pip Millett's Downright, exploring the&nbsp;complexities of a modern-day relationship.&nbsp;The video focusses upon the transitory memories that haunt a person once they have gone forever - which makes you question if a relationship is headed the same way.&nbsp;DoP Rick Joaquim captures the narrative concept with a delicate, considered style, elevating the concept with beautiful lighting and slow-motion camerawork."I really enjoyed creating this video for PIP, drawing from PIP’s own experiences of living with depression and how past relationships inspired the song," says Locke.[imgtoken data:1] "The Downright&nbsp;video explores the day-to-day struggles we have with our mental health and the turmoil some of our relationships bring, with Pip looking at her younger self and own past situation from the outside as conflict unfolds. "It was an interesting contrast from our previous video - going down a more narrative path with two&nbsp;female leads playing a younger PIp and&nbsp;friend -&nbsp;with powerful Solo performances moments from Pip."Collaborating with&nbsp;Rick Joaquim was a pleasurable experience as his style and way of working was very respectful and considered,&nbsp;while always caring about story an emotion."

Jenny O’Sullivan

Charlie Morris

Leearna Roberts

Lewis Nicolson

Howard Dean

Marisa Garner

Lewis Kyneston

Hannah Sorcha

Alex Gregory

No.8

Sam Towe

Pip Millett 'Downright' by KC Locke

Pip Millett - Downright (Official Video)

LOOSE brings the Y2K vibes for new girlband FLO's debut video.&nbsp;The video for Cardboard Box captures the girl's personalities and playful energy, as they take on roles as both artist and director in the concept.&nbsp;Against a bright white cyc background, the mixture of performance, choreography and faux-BTS shots create a dynamic and nostalgic energy. And some viewers may&nbsp;also celebrate the parallels between this and an&nbsp;<a href="https://www.youtube.com/watch?v=eVG4Ix9GgFg">early Noughties video for the Sugababes.</a>[imgtoken data:1]

Rose Moya

LOOSE

Shea Coleman

Hands London

Stink Films

Conrad Russell

Henry Gill

Dom Mckiernan

Hannah Bellil

Joe Mulvihill

Mitchell Collins

Teresa Adamson

Remi Black

Kadi Salon

Bléu Ribbon Salon

Chaniqwaa Brown

Jemima Boateng

Beah

Jasmine Hamilton

Dom Q

This And That Media

Electric Theatre Collective

FLO 'Cardboard Box' by LOOSE

Flo-'Cardboard-Box'-by-Loose

KC Locke directs a powerful visual&nbsp;for Pip Millett, seamlessly combining&nbsp;realism with escapist fantasy, for Ride With Me.&nbsp;The video starts in sombre black and white, dramatising a moment in the breakdown of a relationship, overseen by Millett. Then it dissolves to colour and she is driving a vintage American car, which soars into the sky, high above the streets of Manchester.&nbsp;It's an ambitious and brilliantly realised concept, and follows the trend in KC Locke's work towards the greater use of visual effects, with artist performance.&nbsp;"When Pip Millett&nbsp;sent me this song I knew it would be a classic," he says. "This is our tenth video together, after handheld, self-shooting our first video together under three years ago with&nbsp;Danny Usman&nbsp;pulling focus. Now we're flying cars over Manchester and making really meaningful, cinematic videos in the R&amp;B space."I really enjoy working with Pip&nbsp;and helping share her vision... [And]&nbsp;I'm really enjoying pushing the boundaries, mixing in-camera with CGI and building worlds for artists to live in."[imgtoken data:1][imgtoken data:2]

Lorenzo Levrini

Tomo Pierce

Marcus Albertsen

Lewis Shackleton

Ben Eckersall

Chante Loren Brown

Lmntl

Pip Millett 'Ride With Me' by KC Locke

Pip-Millet-'Ride-With-Me'-by-Kc-Locke

KC Locke unveils the haunting promo for Pip Millett ft Ghetts' Running.&nbsp;The concept takes place inside a period manor house, where a fearful lead character is trying to escape the labyrinthian halls.&nbsp;Echoing the Sunken Place in Jordan Peele's Get Out, the country estate is furnished with colonial royal portraits, which seem to stalk and follow the actor's every move, lamenting the illusion of freedom and the fallacy of equality in society.&nbsp;Best summed up by&nbsp;lyrics in the track - "Black and free, I don't think that's a thing"&nbsp;- this is powerful and thought-provoking&nbsp;work, anchored by brilliant performances from both the lead actor and Millett/ Ghetts.

Kirsty Stewart

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2022 (6)

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